West Northamptonshire Council - Future advertising estate potential
This tender is closed
The submission deadline for this tender has passed. It is no longer accepting bids.
Description
West Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to inform a future procurement and development of West Northamptonshire’s advertising estate.
WNC's advertising estate spans both in-home digital assets and out-of-home (OOH) physical assets. Recent audit findings indicate that the estate could generate £3–£4 million over the next decade if optimised through digitisation, modernised contracts, and better commercial models.
WNC seeks supplier insight regarding:
• Digitisation of 6-sheet assets and commercial models for revenue share
• Lamppost banner management and procurement approaches
• Opportunities for large-format digital sites and identification of viable locations
• Website and email advertising integration to support income and communication objectives
• EV chargers with integrated advertising as part of a sustainability strategy
• Commercial opportunities in bus stations and council-owned totems
• Guerrilla and temporary advertising to activate unused public spaces
The Council is seeking feedback from the market on service delivery models, capacity, innovation and scalability to help shape the final service specification and procurement approach.
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About This Opportunity
This is a services contract in the media and communication, information and communication technology and audit and accounting sectors, with a focus on Advertising. Located in United Kingdom, Europe, this opportunity is open to firms and consortiums.
Published through UK FTS - Find a Tender Service, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This is an advance notice — the formal tender is expected to be published shortly. Interested parties can use this time to prepare documentation and identify potential partners.