Promotional, Transparency, and Communication Actions for the "Digital Transformation" Program 2021-2027

This tender, sourced from Greece via TED, concerns "Δράσεις προβολής, διαφάνειας και επικοινωνίας Προγράμματος “Ψηφιακός Μετασχηματισμός” 2021-2027". This translates to "Promotion, transparency, and communication actions for the 'Digital Transformation' Programme 2021-2027". The contracting authority is likely a Greek governmental ministry or agency responsible for implementing the EU-funded 'Digital Transformation' programme. The objective is to procure services for raising awareness, ensuring transparency, and communicating the objectives, progress, and outcomes of the programme within the 2021-2027 programming period. Typical services required would include developing and executing communication strategies, creating promotional materials (e.g., websites, brochures, videos), organizing events, managing social media campaigns, conducting public relations activities, and ensuring compliance with EU communication and visibility requirements. Bidders need to demonstrate expertise in communication, marketing, public relations, and project management, with a specific understanding of EU funding programmes and digital transformation initiatives. Experience in the Greek market is also likely to be advantageous. The tender documentation will provide detailed specifications for the communication activities, target audiences, expected outputs, reporting requirements, and evaluation criteria, focusing on the effectiveness and innovation of the proposed communication plan.