Organization of an Advertising Campaign to Showcase Air Transport Opportunities and the Availability of Seasonal Direct Flights to Varna from German Airports

This tender concerns the organization of an advertising campaign aimed at promoting air travel opportunities and highlighting the availability of seasonal direct flights to the destination of Varna, originating from airports in Germany. The scope of work, under Lot 1, includes several key activities. Bidders are required to provide or secure rights to use specific advertising spaces, encompassing both offline and online channels. This involves planning the campaign's period, reach, communication channels, target audience, and timelines. A crucial part of the task is the creation of a creative concept, including the design and development of advertising messages, visuals, and materials that emphasize Varna's advantages, transport accessibility, direct flight options, and the specific characteristics of the target audience. Finally, the tender covers the execution of the campaign, which includes the installation and deployment of advertising materials. The overall goal is to boost tourism and travel to Varna by effectively communicating the benefits of air travel from Germany.

This is a services contract in the general supplies sector. Located in Bulgaria, Europe, this opportunity is open to firms and consortiums, with an estimated budget of BGN 250,000.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the general supplies sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.