Digital transformation of the Hellenic Tourism Organization" within the framework of implementing Action 16791 "Digital Transformation of the HTO

The subject of the project is the development of an innovative system that will provide significant tourist information quickly and easily, as well as a range of useful functions such as automated tourist services, efficient search for tourist attractions, provision of information on actual distances, travel, fares, tickets. Additionally, the system will aim to provide maps, access to information on transportation (in cooperation with OASA), the ability to submit questions/complaints, the ability to search for topics related to culture, as well as the ability to inform citizens/tourists about severe weather phenomena, announcements, flight and route reminders (in cooperation with the airport system), and reminders for specific events, etc. The action will include support for stakeholders (local administrations, destination management and promotion organizations, transport authorities (airports, ports), cultural points of interest (museums and archaeological sites), and businesses providing services to tourists/visitors. The purpose of the project is to promote Greece as a tourist destination through ICT actions that will lead to the digital transformation of the Hellenic Tourism Organization. Within the framework of the project, a platform will be implemented that, as a tool, will contribute to the formulation and implementation of a promotion strategy for the sensitive and volatile tourism product. It will focus on creating added value for each tourist destination and its involved stakeholders, contributing to the implementation and service of the goals of integrated marketing and communication strategies, and through a customizable web platform, to the targeted provision of information for tourist products as well as points of interest, both via the internet and mobile phone. The project will gradually contribute, among other things, to increasing the competitiveness of each city/region, in order to have a positive impact on investments (ROI), real estate, infrastructure, and various cultural events that can take place in it, through the digital interconnection of content/information with relevant points of interest throughout the country. Furthermore, the aim is to improve the quality of life for residents and provide a unique experience for visitors, enhance entrepreneurship, and highlight the unique identity and attractiveness of a city/region. After the creation of the platform and the corresponding applications, training will be provided to the staff/users of the Operating Body and all involved stakeholders in this contract.