2025/OO/705 - 1

The Flemish public broadcaster VRT is seeking a partner to conduct a comprehensive reach survey. The primary objective of this research is to gain a detailed understanding of VRT's overall integrated reach among Flemish media users. This includes assessing the total reach of its various brands and platforms, as well as evaluating the reach of its informational content. The survey aims to gather this crucial data for all relevant target audiences, as further specified in the tender documentation. The insights derived from this study will be instrumental in VRT's strategic planning and content development, ensuring its offerings effectively connect with and serve the diverse needs of the Flemish population. The partner will be responsible for the methodology, data collection, analysis, and reporting of the survey findings, providing VRT with actionable intelligence to optimize its media presence and engagement strategies across all its channels.

This is a services contract in the media and communication, Research and Monitoring Evaluation sectors, with a focus on Data Collection. Located in Belgium, Europe, this opportunity is open to firms and consortiums.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.