2026-2027 Brand Series Promotion Services Public Tender Announcement

This is an open tender for brand series promotion and recommendation services for the period 2026-2027. The contracting authority is the Zhejiang Provincial Administration for Market Regulation (headquarters), with Zhejiang Fanyu Engineering Consulting Co., Ltd. serving as the procurement agency. The procurement seeks comprehensive marketing and promotional services designed to enhance the brand visibility and public perception of the administration or its initiatives. Typical requirements for such service tenders include the development and execution of integrated marketing strategies, including but not limited to advertising campaigns across various media (digital, print, broadcast), public relations activities, event management, content creation, social media engagement, and market research. Bidders are expected to demonstrate a strong track record in brand promotion, marketing campaign management, and achieving measurable results. The tender will likely assess proposals based on the creativity, strategic approach, cost-effectiveness, and the bidder's understanding of the target audience and market dynamics in Zhejiang Province. The objective is to secure a qualified service provider to deliver impactful and successful promotional activities over the specified two-year period.