26A00002 - Procurement of Strategic Communication Consultancy Services for the University of Coimbra

This tender, identified as 26A00002, concerns the procurement of strategic communication consultancy services for the University of Coimbra. The University of Coimbra is seeking expert assistance to develop and implement a comprehensive communication strategy. This initiative aims to enhance the institution's visibility, reputation, and engagement with its diverse stakeholders, including students, faculty, researchers, alumni, and the broader public, both nationally and internationally.

The scope of services is expected to cover a range of activities essential for effective strategic communication. This may include, but is not limited to, conducting communication audits, developing key messaging frameworks, identifying target audiences, recommending appropriate communication channels and tools, and advising on the implementation and evaluation of communication plans. The consultancy will likely play a crucial role in shaping the University's narrative and ensuring consistent and impactful communication across all platforms.

Key requirements for bidders are anticipated to include demonstrated experience in strategic communication, particularly within the higher education sector or similar complex institutional environments. Proven expertise in areas such as public relations, digital communication, media relations, internal communications, and crisis communication will be highly valued. Bidders may also be required to submit a detailed proposal outlining their understanding of the University's needs, their proposed methodology, and their team's qualifications. The University of Coimbra is looking for a partner that can provide innovative and tailored solutions to meet its specific communication objectives and support its strategic goals.

This is a consulting contract in the education and training, media and communication and information and communication technology sectors, with a focus on Higher Education and Public Relations. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 32,500.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for consulting in the education and training sector. Consulting assignments are typically evaluated with a strong emphasis on the technical proposal, including the methodology and qualifications of key experts. Shortlisted firms may be invited to submit financial proposals in a second stage. This contract has already been awarded. The information is published for transparency and market intelligence purposes.