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Public call for proposals using a planning proposal method (proposal method) for the production of a PR video for Sanuki San Fruit "Sanuki Hime" 1. Public call for proposals using a planning proposal method (proposal method) for the production of a PR video for Sanuki San Fruit "Sanuki Hime" (Announcement) The contractor will be publicly solicited using the planning proposal method as follows. October 23, Reiwa 8 (2026) Contract administrator: Kagawa Agricultural Product Distribution and Consumption Promotion Council Chairman: Nobuyuki Okuda 1. Matters concerning the public call (1) Name of commissioned work: Production of PR video for Sanuki San Fruit "Sanuki Hime" (2) Period of commission: From the contract date to March 19, Reiwa 9 (2027) [Until submission of performance report] (3) Maximum commission amount: 300,000 yen (including consumption tax and local consumption tax) (4) Payment method: Settlement payment (5) Outline of commissioned work: As per attached specifications (Document 1) 2. Eligibility requirements: Applicants who meet the following requirements will be considered. (1) Applicants who do not fall under the provisions of Article 167-4 of the Local Autonomy Act (1947, Cabinet Order No. 16). (2) Applicants who are not currently subject to suspension of designation based on the "Kagawa Prefecture Goods Purchase Suspension Measures Ordinance" (1999, Kagawa Prefecture Notice No. 787). (3) Applicants for whom an application for commencement of rehabilitation proceedings under the Corporate Reorganization Act (2002, Act No. 154) or an application for commencement of rehabilitation proceedings under the Civil Rehabilitation Act (1999, Act No. 225) has not been filed. However, the following applicants shall be deemed to meet this requirement: ① Those for whom a decision to commence rehabilitation proceedings under the Corporate Reorganization Act has been made. ② Those for whom a decision to approve the rehabilitation plan under the Civil Rehabilitation Act (limited to finalized plans) has been made. (4) Applicants with no tax arrears in Kagawa Prefecture (For those not registered in the list of qualified bidders for competitive tenders for goods purchases, etc., based on Article 180, Paragraph 2 of the Kagawa Prefecture Accounting Regulations (1964, Kagawa Prefecture Regulation No. 19), submit a certificate of tax payment (certificate of no arrears) for Kagawa Prefecture taxes. However, this does not apply to those who are not liable for prefectural taxes (e.g., voluntary organizations)). (5) Applicants who have their head office (main office) in Kagawa Prefecture, or who have a branch, sales office, or other business office in the prefecture and have submitted a power of attorney to the head of such office, delegating authority for business transactions with Kagawa Prefecture. (6) Applicants who possess the necessary technology and facilities and have experience in undertaking work equivalent to this work within the past 5 years. 3. Application method and notification of confirmation of eligibility requirements: (1) Submission of application form and inquiry form ① Documents to be submitted: a. Expression of intent to apply (Form 1) b. Applicant overview (Form 1-1) ② Submission deadline: November 4, Reiwa 8 (2026), 5:15 PM ("Must arrive by the deadline" (excluding Saturdays, Sundays, and public holidays; reception hours 8:30 AM - 12:00 PM, 1:00 PM - 5:15 PM)) ③ Submission method: By hand, mail (registered mail only), or email (PDF format only). ④ Submission destination: As described in Section 9 below. ⑤ Other: All applicants who submit the application form will be notified of the confirmation of their eligibility in writing by November 9 (Monday). Only those who meet the eligibility requirements may submit a planning proposal. (2) Submission of planning proposal and quotation: The proposal content shall be based on the specifications. Submit one original and seven copies (without company name or seal). ① Documents to be submitted: a. Planning proposal cover page (Form 2) b. Planning proposal (Form 2-1) For Sanuki San Fruit "Sanuki Hime" PR Video Production Work, describe in as much detail as possible so that the proposal reviewers can grasp a concrete image. Also, create the planning proposal by dividing it into the following items, and basically print on A4 size (long side binding) single-sided. - Video title - Concept - Video outline - Composition (storyboard) - Production team, production staff, performers, work process c. Quotation (Form 3) Provide a breakdown of the costs required to implement the proposed work. ② Submission deadline: November 17, Reiwa 8 (2026), 5:15 PM ("Must arrive by the deadline" (excluding Saturdays, Sundays, and public holidays; reception hours 8:30 AM - 12:00 PM, 1:00 PM - 5:15 PM)) ③ Submission method: Submit by hand or mail (registered mail only). One proposal per applicant. ④ Submission destination: As described in Section 9 below. (3) Precautions: ① All costs incurred for the application shall be borne by the applicant, and submitted documents will not be returned. ② Inquiries regarding the application (Form 4) will be accepted in writing or by email and should be submitted along with the expression of intent to apply. * Answers to inquiries will be sent by email on November 9 (Monday). ③ No briefing session will be held for this project's planning proposal. ④ The work will be carried out in constant consultation with the prefecture, and it is understood in advance that changes may occur from the initial proposal. 4. Grounds for disqualification: If the submitted planning proposal falls under any of the following, or if any fraudulent act is committed, the applicant will be disqualified. (1) If the required documents are not submitted by the deadline for document submission. (2) If the planning proposal does not meet the requirements specified in the public announcement, such as not including the information that should be stated in the submitted documents. (3) If there is any false or fraudulent information in the submitted documents. (4) If the estimated amount of the proposal exceeds the maximum commission amount. 5. Selection method: (1) The contractor will be selected based on a written review of the submitted planning proposals. (2) Candidates will be selected using a comprehensive scoring system based on the review criteria in Section 6 for the planning proposal content. The selection will be made by the chief examiner, taking into account the total score and comments. However, if there is a tie in the scores, the selection will be made after further deliberation by the examiners. If the total score is less than 60 points, even if one or more applications are received, the commissioned candidate may not be selected based on a comprehensive assessment of the proposal content. (3) The selection results will be promptly notified in writing to all applicants. (4) After the determination of the commissioned contractor, a contract will be concluded after consultation on the specific details of the commission. The contract may be concluded with modifications to the proposal content based on the consultation. 6. Review criteria 7. Other: (1) The copyright of the adopted planning proposals, designs, etc., shall belong to the Kagawa Agricultural Product Distribution and Consumption Promotion Council (hereinafter referred to as the "Council"). Evaluation item | Points | Evaluation criteria ---|---|--- Planning | | Has the content conveyed the characteristics and deliciousness of "Sanuki Hime" and made people want to "eat it" or "buy it"? | 30 | Has the content contributed to improving the brand image of "Sanuki Hime"? | 20 | Has the content incorporated Instagram trends and appealed to the target audience? | 20 Production | Has the ability to execute the production work promptly and appropriately? | 10 Other | Any other noteworthy aspects in the proposal content? | 10 Cost | Is the cost calculation appropriate for the proposed content? | 10 Total | | 100 (2) After the contractor is selected, the adopted planning content may be partially modified within the budget through mutual consultation. 8. Schedule (planned): October 23 (Friday): Public call begins November 4 (Wednesday): Deadline for submission of expression of intent to apply and inquiries (by hand, mail, or email; must arrive at the secretariat by 5:15 PM) November 9 (Monday): Notification of confirmation of eligibility and answers to inquiries (notified by email) November 17 (Tuesday): Deadline for submission of planning proposals (by hand or mail; must arrive at the secretariat by 5:15 PM) Mid-November: Written review Late November: Notification of review results Late November: Contract conclusion 9. Application and inquiry contact: 〒760-8570 Kagawa Prefectural Government, 4-1-10 Bancho, Takamatsu City Kagawa Agricultural Product Distribution and Consumption Promotion Council Secretariat Kagawa Prefectural Government, Agriculture, Forestry and Fisheries Department, Agricultural Production and Distribution Division, Agricultural Product Brand Promotion Group Contact persons: Norikane, Ogawa TEL: 087-832-3417, FAX: 087-837-2481 E-mail: cv2187@pref.kagawa.lg.jp 1 Sanuki San Fruit "Sanuki Hime" PR Video Production Work Commissioned Work Specifications 1. Name of work: Sanuki San Fruit "Sanuki Hime" PR Video Production Work 2. Client: Kagawa Agricultural Product Distribution and Consumption Promotion Council, Chairman: Nobuyuki Okuda 3. Period of performance: From the contract date to March 19, Reiwa 9 (2027) (*Set shooting and advertising distribution schedules in line with the peak shipping season.) 4. Delivery location: Kagawa Agricultural Product Distribution and Consumption Promotion Council Secretariat, Kagawa Prefectural Government, Agriculture, Forestry and Fisheries Department, Agricultural Production and Distribution Division, Agricultural Product Brand Promotion Group Contact persons: Norikane, Ogawa Phone: 087-832-3417 E-mail: cv2187@pref.kagawa.lg.jp 5. Work overview: To expand awareness and consumption of "Sanuki Hime" (strawberry), Kagawa Prefecture's original variety, produce a highly appealing short video (for Instagram Reels) targeting young people and families, making them want to "eat it" or "buy it," and distribute it through Instagram advertising. (1) Characteristics of the product: "Sanuki Hime" is a strawberry originally registered in Kagawa Prefecture in 2009. It is characterized by its large, round shape, soft texture, refreshing and elegant sweetness, and rich aroma. It is also sweet even in early spring and can be enjoyed for a long period. (2) Video content: - The composition should make viewers want to "eat it." - Incorporate Instagram trends and encourage sharing and saving (bookmarking). 6. Specifications, etc.: | Item | Content | |---|---| | Theme | PR for Sanuki San Fruit "Sanuki Hime" based on "5. Work Overview" | | Number of productions | 2 | | Program duration | Within 30 seconds per video | | Image quality, etc. | Full HD (1920x1080 pixels or higher), vertical format (9:16) *Optimized for full-screen smartphone display | | Performers | Hand and mouth model, or non-talent (talent and celebrities are not allowed) | | Usage format | - Video distribution on the prefectural website (using YouTube) and the prefecture's Instagram account "Kagawa Agricultural Product Support Group (Kagawa Prefecture Agriculture, Forestry and Fisheries Department, Agricultural Production and Distribution Division)", etc. - Screening at prefectural facilities and events organized by the Council. - Screening on players installed at prefectural mass retailers and prefectural antenna shops, etc. - Publication of still image data and recipe content for public relations and recipe creation by the prefecture and the Council. | | Advertising requirements | - Target advertising (within and outside the prefecture, ages 20-40, interested in food, sweets, fruits, etc.) shall be distributed in line with the season. - After the advertising distribution period ends, submit an advertising operation report summarizing impressions, playback counts, engagement, etc. | | Secondary use | Rights processing that allows for unlimited, free use on the official websites of Kagawa Prefecture and the Council, event venues, mass retailer stores, etc. | 7. Deliverables: (1) Delivery deadline: By March 19, Reiwa 9 (2027) (*Advertising distribution shall be carried out according to each shipping period and completed by the deadline.) (2) Deliverables: - Completed video data (MP4 format / 9:16 vertical): 2 videos - Version without text (master video data): 2 videos - Still images (thumbnails, capture images for PR): Multiple - Advertising distribution results report (PDF format): 1 set (3) Delivery method: Deliver the produced videos as follows. - DVD (MP4 format): 2 discs - DVD (WMV format): 2 discs - DVD (MOV format): 2 discs * Send electronic data from the large file transfer system specified by the prefecture, including the data in each format above. 8. Work details: (1) Creation of storyboards and composition plans based on trends and algorithms, filming, and editing. (2) Three or more meetings with the Council (including a preview before completion). (3) Confirmation and adjustment of video content by the Council. (4) Delivery of necessary data to the Council for broadcasting in the "Usage format" described in "6. Specifications, etc." (5) Necessary rights processing when using copyrights or other rights held by third parties. (6) Instagram advertising distribution setup (audience targeting, area setting, period setting) and operation. (7) Monitoring and optimization of advertising operations, and creation of performance measurement reports. 9. Budget limit: 300,000 yen (including consumption tax and local consumption tax) * Advertising placement cost is 100,000 yen. 10. Precautions: (1) Ensure that personnel and systems capable of prompt response are secured for the execution of the work. (2) Details regarding the theme and production will be decided through discussions with the Council as necessary. (3) During production, gather information through appropriate discussions with the Council and interviewees. (4) If any unclear points arise during the execution of the work, consult with the Council each time and strive for smooth and proper execution of the work. (5) If the work is to be transferred to another contractor by the end of the work, take necessary measures to ensure a smooth handover. (6) Prepare and submit a report upon completion of the work. (7) Necessary goods and services incurred during the execution of the work shall be included in the commissioned amount. Payment of the commission fee shall be made upon completion. (8) When handling personal information for the execution of this work, the contractor shall comply with the "Kagawa Prefecture Personal Information Protection Ordinance" (2004, Kagawa Prefecture Ordinance No. 57) and the attached "Special Provisions for Personal Information Handling." 11. Handling of copyright for deliverables: (1) Ownership of copyright: The copyright of the deliverables (including rights stipulated in Articles 21 to 28 of the Copyright Act (1970, Act No. 48), including rights stipulated in Articles 27 and 28 of the same Act; hereinafter referred to as "copyright") shall be owned by the Council. (2) Grant of usage rights to third parties: The Council, in consultation with the contractor, will grant usage rights to third parties for the deliverables, assuming broad use. (3) Conditions for granting usage rights: The condition for granting usage rights is that the deliverables shall not be modified, altered, or otherwise changed. (4) Handling of rights issues: Disputes arising with third parties regarding the handling of rights shall be resolved in good faith upon request from the Council. (5) Copyright notice: When publishing the deliverables, the copyright notice shall be "Production/Copyright: Kagawa Agricultural Product Distribution and Consumption Promotion Council." (6) Other matters: For any other matters not specified in these specifications regarding the handling of copyright, the Council and the contractor shall consult and resolve them. 12. Other: If photos of "Sanuki Hime" are needed, photos owned by Kagawa Prefecture can be provided.