The purpose of this contract is the acquisition of personalized Dry Fit fabric t-shirts, intended for the national campaign "Orange May", focused on awareness, prevention, and combating sexual violence against children and adolescents. The materials will be used in public and institutional spaces with the objective of promoting the awareness of the local community about the risks, signs, and ways to combat this serious violation of human rights,

The purpose of this contract is the acquisition of personalized Dry Fit fabric t-shirts, intended for the national campaign "Orange May", focused on awareness, prevention, and combating sexual violence against children and adolescents. The materials will be used in public and institutional spaces with the objective of promoting the awareness of the local community about the risks, signs, and ways to combat this serious violation of human rights, with delivery in a single installment, as needed by the Administration, under the terms of this Terms of Reference

The contracting of the acquisition of personalized Dry Fit fabric t-shirts for the Orange May Campaign is strategic, necessary, and of high public interest, considering the social, educational, and preventive relevance of the action. Orange May is a national campaign to raise awareness, prevent, and combat sexual violence against children and adolescents, a phenomenon that produces profound, lasting, and often silent impacts on the physical, emotional, and social development of victims, as well as on the entire family and community network.
Investing in personalized t-shirts for this campaign means investing in information, protection, and care, fundamental pillars of the public policy for guaranteeing the rights of children and adolescents, as provided for in the Statute of the Child and Adolescent (ECA) and in the guidelines of the protection network. Accessible, clear, and visually attractive information is one of the most effective tools to break the silence, guide the population, encourage responsible reporting, and strengthen a culture of vigilance, support, and prevention.
The production of personalized t-shirts will significantly expand the campaign's reach, promoting visual identification of participants, strengthening social mobilization, and disseminating the preventive message in public and institutional spaces.
The absence of these materials directly compromises the effectiveness of institutional actions, reduces the reach of the preventive message, and weakens the public authorities' capacity to fulfill their constitutional role of integral protection. Therefore, the demand is fully aligned with the administration's procurement planning, complying with the provisions that require the demonstration of need, public interest, and compatibility with administrative planning.
It is noteworthy that the investment in personalized t-shirts is a preventive action with high social impact, whose cost is infinitely lower than the human, social, and institutional damages resulting from omission. To prevent is to protect, to educate is to save trajectories, and to communicate is to guarantee rights.

Contracting authority: SAME/FM-MEDICAL ASSISTANCE SERVICE OF FCO MORATO

Location: Francisco Morato, São Paulo

Unit: SAME - MEDICAL ASSISTANCE SERVICES OF FRANCISCO MORATO

Modality: Waiver

Process: 2235/2026

Purchase number: 30

Legal basis: Law 14.133/2021, Art. 75, I — Bid waiver: for contracting involving amounts less than R$ 100,000.00 (one hundred thousand reais), in the case of engineering works and services or motor vehicle maintenance services

Total estimated value: R$ 7,017.50