Advertising Actions in Special Broadcast Formats Not Subject to Published Official Tariffs

This tender seeks to contract the services of a media agency to undertake comprehensive media planning and execution for EMASESA. The core objective is to manage the valuation, planning, programming, and contracting of various media channels and platforms for the dissemination of information, advertising, and communication campaigns. A significant focus of these campaigns will be on issues related to climate change and drought, reflecting EMASESA's commitment to addressing these critical environmental challenges.

The selected agency will be responsible for developing and implementing strategies that effectively reach target audiences while minimizing environmental impact. This includes careful consideration of the media and instruments used in service delivery, as well as the materials employed in the creation of deliverables. The agency must demonstrate expertise in innovative and special broadcast formats that are not bound by standard published official tariffs, suggesting a need for creative and potentially non-traditional media solutions. The scope of work encompasses all aspects of media agency operations, from strategic planning to the final execution and reporting of advertising and communication efforts, with a strong emphasis on environmental sustainability throughout the process. This contract is crucial for EMASESA to effectively communicate its initiatives and address public awareness regarding water resource management and climate change adaptation.

This is a services contract in the media and communication and environment and climate sectors, with a focus on Advertising and Climate Mitigation. Located in Spain, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 120,000.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.