AD70/2025 Acquisition of Advertising Spaces in DOOH at Universities

This tender, identified as AD70/2025, concerns the acquisition of advertising spaces within the Digital Out-of-Home (DOOH) network located at various universities. The objective is to leverage university campuses as platforms for targeted advertising campaigns. The contracting entity is seeking to engage with media providers or advertising agencies that manage DOOH inventory within university environments. The scope of the tender includes the placement and management of digital advertisements on screens and displays situated in high-traffic areas on university campuses. This initiative aims to reach a specific demographic, likely students, faculty, and staff, with promotional messages. Bidders will be evaluated based on the reach and visibility of their proposed advertising spaces, the quality of their DOOH network, targeting capabilities, reporting metrics, and the overall cost-effectiveness of their proposals. The tender document will provide details on the specific universities, locations, duration of the advertising campaign, and technical requirements for the digital advertisements. This procurement seeks to enhance brand visibility and engagement within the academic community.

This is a services contract in the education and training, information and communication technology and media and communication sectors, with a focus on Higher Education, Network Infrastructure and Advertising. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 16,245.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the education and training sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.