Advertising Agency of Record Services

Department of Public Works and Government…

Published: Feb 25, 2026

Updated: Jun 21, 2026

Source: CanadaBuys - Government of Canada

This tender has been awarded

Awarded to GROUPM CANADA INC.

Browse open Media & Communications tenders in Canada

About This Opportunity

Department of Public Works and Government… Canada: Advertising Agency. Services contract awarded, media & communications. Awarded to GROUPM CANADA INC.

This is a services contract in the media and communication, information and communication technology and Research sectors, with a focus on Advertising. Located in Canada, North America, this opportunity is open to firms and consortiums.

Published through CanadaBuys - Government of Canada, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.

Description

The Government of Canada is seeking proposals from qualified firms to provide comprehensive Advertising Agency of Record services. This tender aims to enhance the visibility and effectiveness of government communications through strategic advertising campaigns across multiple platforms. The selected agency will be responsible for developing, implementing, and managing advertising strategies that align with the government's objectives, ensuring that messages reach target audiences effectively and efficiently.

Proposals should demonstrate the agency's experience in creating and executing large-scale advertising campaigns, particularly in the public sector. Candidates must showcase their ability to conduct market research, develop creative concepts, and utilize various media channels, including digital, print, and broadcast. Furthermore, the agency will be expected to provide ongoing performance analysis to assess the impact of advertising efforts and adjust strategies as necessary.

Typical requirements for this type of procurement include a proven track record of successful campaign management, the ability to work collaboratively with government stakeholders, and adherence to budget and timeline constraints. Agencies must also demonstrate their capacity for innovative thinking and responsiveness to the dynamic nature of public communications.

This tender represents an opportunity for advertising firms to contribute to the promotion of government initiatives and services in Canada, fostering greater public awareness and engagement.

Interested candidates are encouraged to review the full tender documentation for specific submission guidelines and evaluation criteria.

Data provenance

This notice is sourced from CanadaBuys - Government of Canada and was originally published on February 25, 2026. Last refreshed 58 days ago. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About Department of Public Works and Government…

Department of Public Works and Government… has issued 169 procurement notices on BidsFactory, including 1 currently open and 93 awarded contracts. Activity concentrates in Construction & Civil Works, Information & Communication Technology, and General Supplies & Services. All notices are published for Canada. Notices are distributed via CanadaBuys - Government of Canada. Most recent publication: March 11, 2026.

Frequently asked questions about this tender

What type of contract is this?

This is a Services contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

Where will the contract be performed?

The contract is for delivery in Canada. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.

How can I submit a bid?

Visit CanadaBuys - Government of Canada to access the full notice, required documents, and submission instructions provided by the contracting authority.

Is this tender still open?

No — the contract has already been awarded to GROUPM CANADA INC.. The award notice is archived on BidsFactory for transparency and market intelligence.

Who is the contracting authority?

This notice was issued by Department of Public Works and Government… in Canada. The authority is responsible for evaluating bids, awarding the contract, and managing performance.