Agreement between the City and Converge Media who will act as consultant to the City¿s Municipal Marketing initiative lead by the Chief Financial Officer

The City of Chicago, through its Department of Finance, is seeking to establish a consultancy agreement with Converge Media, Inc.

This procurement initiative is specifically designed to support the City's Municipal Marketing efforts, with oversight provided by the Chief Financial Officer. The agreement falls under the category of Comptroller-Other contract types, indicating a service-based procurement rather than the acquisition of goods.

Converge Media, Inc. is expected to provide expert consulting services to enhance and guide the City's marketing strategies. This will likely involve a comprehensive review of existing marketing initiatives, development of new strategies, and implementation support aimed at effectively promoting municipal services and programs to residents and stakeholders across Chicago. Typical requirements for such consultancy engagements often include market research, campaign planning and execution, media buying, public relations, digital marketing expertise, performance tracking, and reporting. The objective is to ensure optimal reach and impact of the City's marketing communications, fostering greater public engagement and understanding of civic initiatives. This partnership underscores the City's commitment to leveraging specialized expertise to achieve its strategic marketing objectives.