Procurement of Services for Promotion and Advertising of the Educational Offer of the Polytechnic Institute of Leiria

This tender concerns the procurement of services focused on the promotion and advertising of the educational programs and courses offered by the Polytechnic Institute of Leiria (IPL). The objective is to enhance the visibility and attractiveness of IPL's academic offerings to prospective students, both nationally and internationally. The scope of services is expected to include the development and execution of comprehensive marketing and communication strategies. This may encompass digital marketing campaigns (social media, search engine marketing, content marketing), traditional advertising (print, radio, television), public relations activities, event organization and participation, creation of promotional materials (brochures, videos, website content), and market research to identify target audiences and effective outreach channels. The selected service provider will be responsible for implementing these strategies to increase enrollment, strengthen the institute's brand image, and highlight its unique selling propositions. The tender aims to secure a partner capable of delivering innovative and impactful promotional solutions tailored to the specific needs and goals of the Polytechnic Institute of Leiria, ensuring effective communication of its diverse educational portfolio.

This is a services contract in the media and communication, education and training and information and communication technology sectors. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 12,402.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.