Procurement of services for the promotion and enhancement of Beira Interior wines and wine tourism.

This tender seeks to procure services dedicated to the promotion and enhancement of the wines and wine tourism offerings of the Beira Interior region. The objective is to elevate the profile of this specific Portuguese region's viticultural products and its associated tourism potential. The scope of services likely includes developing and implementing marketing strategies, creating promotional materials, organizing events, and potentially engaging in digital marketing campaigns to reach a wider audience. Emphasis will be placed on highlighting the unique characteristics of Beira Interior wines, their origin, and the rich cultural and landscape heritage that supports wine tourism in the area. The selected service provider will be expected to contribute to increasing the visibility and market appeal of Beira Interior wines, attracting both domestic and international visitors interested in wine tourism experiences. This initiative aims to foster economic development within the Beira Interior region by leveraging its established strengths in wine production and its growing potential as a wine tourism destination. Key requirements will likely involve demonstrating expertise in marketing, event management, and the wine/tourism sectors, as well as a clear understanding of the Beira Interior region's specific context and opportunities. The successful bidder will play a crucial role in shaping the perception and market position of Beira Interior's wine and enotourism offerings.

This is a services contract in the culture and heritage and information and communication technology sectors, with a focus on Heritage Preservation and Tourism Development. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 60,000.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the culture and heritage sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.