Audience Segmentation Refresh UID 120 - AWARD

Historic England

Published: Feb 12, 2026

Updated: Jun 17, 2026

Source: uk_contracts_finder

This tender has been awarded

Awarded to Morris Hargreaves McIntyre — €30,000

About This Opportunity

consulting services contract awarded in United Kingdom: Audience Segmentatio. By Historic England. Awarded to Morris Hargreaves McIntyre (EUR 30K, Feb 2026).

This is a services contract in the Consulting sector. Located in United Kingdom, Europe, this opportunity is open to firms and consortiums.

Published through UK Contracts Finder, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the Consulting sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.

Description

Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role.
Four years on, both society and Historic England's Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.. CPV: Market research services (79310000). Procedure: Open procedure

Data provenance

This notice is sourced from UK Contracts Finder and was originally published on February 12, 2026. Last refreshed 9 days ago. Reference: IT-514-501-P/REF 00000501 - AWARD. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About Historic England

Historic England has issued 59 procurement notices on BidsFactory, including 4 currently open and 44 awarded contracts. Activity concentrates in Governance & Public Administration, Architecture & Engineering Services, and Information & Communication Technology. All notices are published for United Kingdom. Notices are distributed via UK FTS - Find a Tender Service and UK Contracts Finder. Most recent publication: June 18, 2026.

Frequently asked questions about this tender

How can I submit a bid?

Visit UK Contracts Finder to access the full notice, required documents, and submission instructions. Quote reference IT-514-501-P/REF 00000501 - AWARD when communicating with the contracting authority.

Is this tender still open?

No — the contract has already been awarded to Morris Hargreaves McIntyre. The award notice is archived on BidsFactory for transparency and market intelligence.

Who is the contracting authority?

This notice was issued by Historic England in United Kingdom. The authority is responsible for evaluating bids, awarding the contract, and managing performance.

What type of contract is this?

This is a Services contract in the Consulting sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

How much was the contract awarded for?

Morris Hargreaves McIntyre was awarded the contract for €30,000. The figure reflects the value disclosed by the contracting authority in the award notice.

Where will the contract be performed?

The contract is for delivery in United Kingdom. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.