B2B Marketing Attribution model

ORDNANCE SURVEY LIMITED

Published: Mar 11, 2026

Updated: Apr 29, 2026

Source: uk_fts

This tender has been awarded

Awarded to StrategiQ Marketing Ltd — £67,620

Browse open Information & Communication Technology tenders in United Kingdom

About This Opportunity

B2B Marketing Attribution — services contract awarded in United Kingdom by Ordnance Survey Limited. Awarded to StrategiQ Marketing Ltd (GBP 68K, Mar 2026).

This is a services contract in the information and communication technology sector. Located in United Kingdom, Europe, this opportunity is open to firms and consortiums.

Published through UK FTS - Find a Tender Service, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the information and communication technology sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.

Description

OS is evolving its commercial capabilities across B2B and B2G, with a strategic focus on driving Better Data → More Destinations → Greater Effectiveness. While some foundations exist, including customer profiles, a segmentation model, and evolving journey work, OS does not yet have a unified, accurate, practical way to understand how marketing activity influences commercial outcomes across complex B2B buying processes.
For marketing to plan confidently, prioritise the right activity, and demonstrate its contribution, OS has awarded StrategiQ Marketing Limited to support and build a robust B2B Marketing Data and Attribution Model. This model will create clarity on the value of each stage of the funnel, the role of marketing channels, and the effectiveness of partner-driven and direct activity within current technology and data constraints.

Data provenance

This notice is sourced from UK FTS - Find a Tender Service and was originally published on March 11, 2026. Last refreshed 57 days ago. Reference: 021784-2026. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About ORDNANCE SURVEY LIMITED

ORDNANCE SURVEY LIMITED has issued 29 procurement notices on BidsFactory, including 3 currently open and 25 awarded contracts. Activity concentrates in Information & Communication Technology, Governance & Public Administration, and Consulting. All notices are published for United Kingdom. Notices are distributed via UK FTS - Find a Tender Service and UK Contracts Finder. Most recent publication: June 4, 2026.

Frequently asked questions about this tender

Where will the contract be performed?

The contract is for delivery in United Kingdom. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.

How can I submit a bid?

Visit UK FTS - Find a Tender Service to access the full notice, required documents, and submission instructions. Quote reference 021784-2026 when communicating with the contracting authority.

Is this tender still open?

No — the contract has already been awarded to StrategiQ Marketing Ltd. The award notice is archived on BidsFactory for transparency and market intelligence.

Who is the contracting authority?

This notice was issued by ORDNANCE SURVEY LIMITED in United Kingdom. The authority is responsible for evaluating bids, awarding the contract, and managing performance.

What type of contract is this?

This is a Services contract in the Information & Communication Technology sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

How much was the contract awarded for?

StrategiQ Marketing Ltd was awarded the contract for £67,620. The figure reflects the value disclosed by the contracting authority in the award notice.