Baby Bundles

Llywodraeth Cymru / Welsh Government

Published: Aug 27, 2026

Updated: Aug 30, 2026

Source: uk_fts

This tender has been awarded

Awarded to Allied Publicity Services (Manchester) Limited — £9,375,000

Browse open General Supplies & Services tenders in United Kingdom

About This Opportunity

This is a services contract in the general supplies and social protection sectors, with a focus on Security Services. Located in United Kingdom, Europe, this opportunity is open to firms and consortiums.

Published through UK FTS - Find a Tender Service, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the general supplies sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.

Description

Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales. Since the initial contract award: Following mobilisation of the Baby Bundles programme, registration and delivery volumes have been significantly lower than originally anticipated. The contract includes social value commitments delivered through social enterprise partners responsible for the processing of registrations and fulfilment of Baby Bundles. Lower than forecast demand has reduced activity levels and associated income for these delivery partners, creating a risk to operational capacity and continued delivery of the social value outcomes evaluated as part of the original procurement. The modification introduces a temporary management fee, set at 75% of the agreed average monthly cost for the relevant fulfilment activities, to maintain delivery capacity and support continuity of service during this period of lower demand. The arrangement is temporary, subject to ongoing monitoring and review, and will cease once agreed delivery thresholds are achieved. The overall nature and purpose of the contract remain unchanged.

Data provenance

This notice is sourced from UK FTS - Find a Tender Service and was originally published on August 27, 2026. Last refreshed today. Reference: 081937-2026. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About Llywodraeth Cymru / Welsh Government

Llywodraeth Cymru / Welsh Government has issued 246 procurement notices on BidsFactory, including 5 currently open and 155 awarded contracts. Activity concentrates in Governance & Public Administration, Education & Training, and Information & Communication Technology. All notices are published for United Kingdom. Notices are distributed via UK FTS - Find a Tender Service and Sell2Wales. Most recent publication: August 28, 2026.

Frequently asked questions about this tender

How can I submit a bid?

Visit UK FTS - Find a Tender Service to access the full notice, required documents, and submission instructions. Quote reference 081937-2026 when communicating with the contracting authority.

Is this tender still open?

No — the contract has already been awarded to Allied Publicity Services (Manchester) Limited. The award notice is archived on BidsFactory for transparency and market intelligence.

Who is the contracting authority?

This notice was issued by Llywodraeth Cymru / Welsh Government in United Kingdom. The authority is responsible for evaluating bids, awarding the contract, and managing performance.

What type of contract is this?

This is a Services contract in the General Supplies & Services sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

How much was the contract awarded for?

Allied Publicity Services (Manchester) Limited was awarded the contract for £9,375,000. The figure reflects the value disclosed by the contracting authority in the award notice.

Where will the contract be performed?

The contract is for delivery in United Kingdom. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.