Bord Bia x HelloFresh Cooperation
About This Opportunity
Bord Bia x HelloFresh — services contract awarded in Ireland by Bord Bia (Irish Food Board). Awarded to HelloFresh Germany SE & Co. KG (EUR 30K, Feb 2025).
This is a services contract in the trade and industry, media and communication and agriculture and food security sectors, with a focus on Food Processing and Food Safety. Located in Ireland, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 30,000.
Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the trade and industry sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
The intended service is a joint marketing campaign between Bord Bia and Hello Fresh. This includes 3 weeks of Irish beef included in the Hello Fresh subscription, brand integration on physical recipe cards, digital recipes published on the Hello Fresh website and a social media package (2 posts) featuring irishbeef.de branding
Data provenance
This notice is sourced from TED - Tenders Electronic Daily (EU) and was originally published on December 12, 2025. Last refreshed 24 days ago. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
About Bord Bia (Irish Food Board)
Bord Bia (Irish Food Board) has issued 499 procurement notices on BidsFactory, including 3 currently open and 477 awarded contracts. Activity concentrates in Research & Innovation, General Supplies & Services, and Trade & Commerce. All notices are published for Ireland. Notices are distributed via ireland_etenders_csv, eTenders - Ireland Public Procurement, and TED - Tenders Electronic Daily (EU). Most recent publication: June 27, 2026.
Frequently asked questions about this tender
Where will the contract be performed?
The contract is for delivery in Ireland. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
How can I submit a bid?
Visit TED - Tenders Electronic Daily (EU) to access the full notice, required documents, and submission instructions provided by the contracting authority.
Is this tender still open?
No — the contract has already been awarded to HelloFresh Germany SE & Co. KG. The award notice is archived on BidsFactory for transparency and market intelligence.
Who is the contracting authority?
This notice was issued by Bord Bia (Irish Food Board) in Ireland. The authority is responsible for evaluating bids, awarding the contract, and managing performance.
What type of contract is this?
This is a Services contract in the Trade & Commerce sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
How much was the contract awarded for?
HelloFresh Germany SE & Co. KG was awarded the contract for €30,000. The figure reflects the value disclosed by the contracting authority in the award notice.
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