Tenders/Brand strategies & Communications Platforms for Yle Areena and the Yle app

Brand strategies & Communications Platforms for Yle Areena and the Yle app

Yleisradio Oy

Published: Sep 24, 2026

Updated: Sep 24, 2026

Source: TED - Tenders Electronic Daily (EU)

About This Opportunity

This is a services contract in the general supplies sector, with a focus on General Supplies. Located in Finland, Europe, this opportunity is open to firms and consortiums.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the general supplies sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. Interested parties should review the full documentation on the original source before submitting their proposal.

Description

The subject of the procurement is brand strategies and communications platforms for Yle Areena (online streaming service) and the Yle mobile app. The objective of the procurement is to appoint a single strategic agency partner to develop brand strategies (stage 1) and long-term communications platforms (stage 2) for both Yle Areena and the Yle app. The work will define what each service stands for, how each is distinctively positioned within Yle’s broader digital service architecture, and how those positions are expressed consistently across all touchpoints over the coming years. Estimated schedule of the project: Yle Areena launches in Q2 2027, and the Yle app in Q3 2027. As a result of this tender competition, Yle will select one (1) supplier with whom it is going to sign an agreement with. The agreement shall enter into force upon signature by the contracting partiers, and shall remain in force until the service has been provided in its entirety in an approved manner. Please see the material attached (appendixes) and enclosed in the call for tenders.

Data provenance

This notice is sourced from TED - Tenders Electronic Daily (EU) and was originally published on September 24, 2026. Last refreshed today. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About Yleisradio Oy

Yleisradio Oy has issued 84 procurement notices on BidsFactory, including 10 currently open and 36 awarded contracts. Activity concentrates in Information & Communication Technology, General Supplies & Services, and Media & Communications. All notices are published for Finland. Notices are distributed via Hilma Finland and TED - Tenders Electronic Daily (EU). Most recent publication: September 24, 2026.

Frequently asked questions about this tender

What type of contract is this?

This is a Services contract in the General Supplies & Services sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

Where will the contract be performed?

The contract is for delivery in Finland. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.

How can I submit a bid?

Visit TED - Tenders Electronic Daily (EU) to access the full notice, required documents, and submission instructions provided by the contracting authority.

Who is the contracting authority?

This notice was issued by Yleisradio Oy in Finland. The authority is responsible for evaluating bids, awarding the contract, and managing performance.