BrandIndex and Profiles
About This Opportunity
BrandIndex and Profiles — services contract awarded in United Kingdom by Transport for Wales. Awarded to YouGov (GBP 240K, Feb 2026).
This is a services contract in the transport and logistics sector. Located in United Kingdom, Europe, this opportunity is open to firms and consortiums.
Published through UK FTS - Find a Tender Service, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the transport and logistics sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.
Data provenance
This notice is sourced from UK FTS - Find a Tender Service and was originally published on March 11, 2026. Last refreshed 4 days ago. Reference: 021713-2026. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
About Transport for Wales
Transport for Wales has issued 82 procurement notices on BidsFactory, including 10 currently open and 58 awarded contracts. Activity concentrates in Transport & Logistics, Information & Communication Technology, and Governance & Public Administration. All notices are published for United Kingdom. Notices are distributed via UK FTS - Find a Tender Service and Sell2Wales. Most recent publication: June 15, 2026.
Frequently asked questions about this tender
What type of contract is this?
This is a Services contract in the Transport & Logistics sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
How much was the contract awarded for?
YouGov was awarded the contract for £240,000. The figure reflects the value disclosed by the contracting authority in the award notice.
Where will the contract be performed?
The contract is for delivery in United Kingdom. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
How can I submit a bid?
Visit UK FTS - Find a Tender Service to access the full notice, required documents, and submission instructions. Quote reference 021713-2026 when communicating with the contracting authority.
Is this tender still open?
No — the contract has already been awarded to YouGov. The award notice is archived on BidsFactory for transparency and market intelligence.
Who is the contracting authority?
This notice was issued by Transport for Wales in United Kingdom. The authority is responsible for evaluating bids, awarding the contract, and managing performance.
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Companies with awards in Transport & Logistics in United Kingdom