BTA2228 - Future Trends Insights

VisitBritain is the national tourist board for Britain, with a role of boosting Britain’s appeal as a tourism destination, improving its ranking in the eyes of international leisure and business travellers and growing the value of the tourism economy by working in partnership with the industry and delivering inspirational marketing campaigns, driving visits and spend across the nations and regions of Britain. VisitBritain, in conjunction with VisitEngland (whose remit is primarily marketing England to domestic audiences and for improving England’s tourism product), and which together comprise the British Tourist Authority, are procuring an ongoing subscription for future trends insights. We have an ongoing requirement to (a) understand our audiences – present and future/potential visitors to Britain and (b) ensure that our insights and our decision making are forward-looking. Forward-looking insights are critical to VisitBritain, especially at times of great flux in consumer attitudes and behaviours. Amongst our research and insights subscriptions and trackers we have ongoing access to a range of forecasts and forward-looking data, including economic and tourism forecasts, flight capacity, flight bookings and accommodation searches. We also collect data on perceptions of Britain as a destination, visitor experiences, and work closely with the Office for National Statistics on official tourism statistics. To complete this picture, we require continuous access to wider insights on the changing consumer landscape and future trends through a subscription service