C086/2026/2027- Business Events Industry Engagement & Lead Generation

Llywodraeth Cymru / Welsh Government

Published: Sep 18, 2026

Updated: Sep 18, 2026

Source: uk_fts

About This Opportunity

This is a services contract in the trade and industry sector, with a focus on Retail. Located in United Kingdom, Europe, this opportunity is open to firms and consortiums, with an estimated budget of GBP 130,000. Proposals must be submitted before October 19, 2026.

Published through UK FTS - Find a Tender Service, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the trade and industry sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. Interested parties should review the full documentation on the original source before submitting their proposal.

Description

The Welsh Government seeks to appoint a contractor to deliver and further develop a pan-Wales programme of business events industry engagement and lead generation activity over a two-year period. Building on the findings and recommendations of the Mid and West Wales Regional Engagement Pilot, the programme will support the development of stronger regional networks, increased industry collaboration, improved destination readiness and enhanced lead generation activity that aligns with the National Events Strategy for Wales, Tourism strategies and wider Welsh Government priorities. The programme is intended to build long-term industry capability and resilience, enabling stakeholders to take increasing ownership of engagement, collaboration and opportunity development activity beyond the life of the contract. The primary aims and objectives of the contract are to: • Strengthen engagement with business events stakeholders across Wales. • Increase industry awareness and understanding of business events opportunities and support available through Meet In Wales. • Develop stronger regional networks and improve collaboration between destinations, local authorities, venues, hotels and industry partners. • Support destinations and businesses to identify, develop and pursue business events opportunities. • Improve the quality and quantity of lead generation activity across Wales. • Facilitate engagement with key intermediaries including agencies, event organisers, trade organisations and relevant industry bodies. • Identify barriers to growth and provide recommendations to support the development of Wales' business events offer. • Create mechanisms for sharing market intelligence, opportunities, best practice and industry updates. • Support the North Wales educational project by encouraging relevant industry representatives from across Wales to attend, engage fully in the sessions, take learning from the programme and apply this throughout the lifetime of the project. • Ensure opportunities to engage industry are fully utilised, including encouraging businesses to meet current Visit Wales accreditation requirements, secure an appropriate product listing, and explore opportunities to be bookable online through the TXGB distribution channel where relevant. • Support the development of a sustainable pipeline of business events opportunities that can deliver economic and wider benefits to Wales. • Provide measurable outcomes, regular updates and reporting and recommendations that support future business events policy and industry development activity. • Build industry capability, knowledge and confidence to support a sustainable and increasingly industry-led approach to business events engagement and opportunity development across Wales. • Develop and implement a clear transition and exit plan that enables industry stakeholders to assume greater ownership of networks, engagement activity, intelligence sharing and opportunity development by the end of the contract period.

Data provenance

This notice is sourced from UK FTS - Find a Tender Service and was originally published on September 18, 2026. Last refreshed 1 day ago. Reference: 088672-2026. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About Llywodraeth Cymru / Welsh Government

Llywodraeth Cymru / Welsh Government has issued 258 procurement notices on BidsFactory, including 8 currently open and 162 awarded contracts. Activity concentrates in Governance & Public Administration, Education & Training, and Information & Communication Technology. All notices are published for United Kingdom. Notices are distributed via UK FTS - Find a Tender Service and Sell2Wales. Most recent publication: September 18, 2026.

Frequently asked questions about this tender

Where will the contract be performed?

The contract is for delivery in United Kingdom. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.

How can I submit a bid?

Visit UK FTS - Find a Tender Service to access the full notice, required documents, and submission instructions. Quote reference 088672-2026 when communicating with the contracting authority.

When does this tender close?

The submission deadline is October 19, 2026. You have 30 days left to prepare and submit your proposal to the contracting authority.

Who is the contracting authority?

This notice was issued by Llywodraeth Cymru / Welsh Government in United Kingdom. The authority is responsible for evaluating bids, awarding the contract, and managing performance.

What type of contract is this?

This is a Services contract in the Trade & Commerce sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

What is the estimated budget?

The estimated contract value is £130,000 - £130,000. Bidders should ensure their proposals are consistent with this range and account for any local taxes and contract execution costs.