Communication Campaign / Media Buying

This tender concerns a communication campaign and associated media buying services. The objective is to develop and implement a comprehensive communication strategy to achieve specific outreach and engagement goals. The scope of work will likely include defining target audiences, crafting key messages, selecting appropriate communication channels, and executing media placements across various platforms. This may involve digital advertising (search, social media, display), traditional media (print, radio, television), outdoor advertising, and potentially public relations activities. The selected service provider will be responsible for the strategic planning, creative development, media negotiation, purchasing, and performance monitoring of the campaign. Key performance indicators (KPIs) will be crucial for evaluating the effectiveness of the campaign and ensuring a return on investment. The tender details will specify the budget, timeline, expected outcomes, and any specific technical or creative requirements. This is an opportunity for agencies with proven expertise in integrated communication campaigns and media buying to partner with the contracting entity. Interested parties should review the full tender documentation for detailed specifications and submission guidelines.

This is a services contract in the media and communication sector, with a focus on Advertising and Information Campaigns. Located in France, Europe, this opportunity is open to firms and consortiums.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.