Digital Media Plan Campaign - Admissions 2027

This tender, originating from Chile and published on the public procurement platform, concerns the development and execution of a digital media plan for the "Admisión 2027" campaign. This is a service procurement tender focused on marketing and digital advertising. The contracting authority is seeking a specialized agency or firm to manage and implement a comprehensive digital media strategy. The objective is likely to promote admissions for the academic year 2027, targeting prospective students and relevant stakeholders. Typical requirements for such a tender include expertise in digital marketing channels such as social media advertising, search engine marketing (SEM), display advertising, content marketing, and potentially influencer collaborations. Bidders will be expected to propose a detailed media plan, including target audience segmentation, platform selection, budget allocation, campaign creative concepts, performance tracking mechanisms, and reporting frameworks. Key performance indicators (KPIs) such as reach, engagement, conversion rates, and cost per acquisition will be critical. The contracting authority will evaluate proposals based on the agency's strategic approach, creative capabilities, understanding of the target market, team expertise, and projected return on investment.