Multiformat Campaign on Time Out's Digital Ecosystem for Communication of the Visit Route Change at Pena Palace

This tender seeks a multi-format digital marketing campaign to communicate a significant change in the visitor route at the iconic Pena Palace. The campaign will be executed across Time Out's digital ecosystem, a well-established platform known for its reach within the tourism and lifestyle sectors. The primary objective is to effectively inform potential and current visitors about the new circulation plan within the palace grounds, ensuring a smooth and positive visitor experience. The campaign should leverage various digital formats to maximize engagement and reach, potentially including articles, social media posts, videos, and interactive content. The goal is to ensure that visitors are well-informed about the altered route prior to or upon arrival, minimizing confusion and enhancing their overall visit to this popular UNESCO World Heritage site. The selected provider will be responsible for the creative development, media placement, and performance monitoring of the campaign, ensuring it aligns with the communication objectives of Parques de Sintra, the managing entity of Pena Palace. The campaign's success will be measured by its ability to disseminate information accurately and broadly, thereby contributing to the efficient management of visitor flow within the historic monument.

This is a services contract in the information and communication technology, culture and heritage and media and communication sectors, with a focus on Heritage Preservation, Tourism Development, Digital Media and Advertising. Located in Portugal, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 19,000.

Published through base_gov_pt, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the information and communication technology sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.