Call for Tenders for the Municipality of Gerace | PNRR | External Marketing and Communication Services for the "Gerace Cultural Destination" Project

This tender, managed by Invitalia (Agenzia Nazionale per l'Attrazione degli Investimenti e lo Sviluppo d'Impresa S.p.A.), concerns the procurement of external marketing and communication services for the "Gerace Cultural Destination" project. The initiative is part of Italy's National Recovery and Resilience Plan (PNRR). The primary objective is to enhance the visibility and attractiveness of Gerace, located in the province of Reggio Calabria, as a cultural destination. The scope of work involves developing and implementing comprehensive marketing and communication strategies to promote the town's rich cultural heritage, historical sites, and unique offerings to a wider audience, both domestically and internationally. Key activities are expected to include market research, brand development, digital marketing campaigns, public relations, content creation, and event promotion. The contract is for services, with an estimated value of EUR 240,500.00. The procedure followed is an open tender. The awarded contract value to Pirene srl was EUR 165,945.00. This project aims to leverage cultural tourism as a driver for local economic development and sustainable growth within the Gerace area, aligning with the broader PNRR objectives for revitalizing territories through cultural and digital innovation.

This is a services contract in the information and communication technology, culture and heritage and Research sectors, with a focus on Heritage Preservation, Tourism Development and Innovation. Located in Italy, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 240,500.

Published through ANAC (Italy), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the information and communication technology sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.