Tenders/Communications and Public Engagement - Advertising Evaluation Solutions for Static and Video Advertising Creative

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Communications and Public Engagement - Advertising Evaluation Solutions for Static and Video Advertising Creative

Communications and Public Engagement

Published: Oct 26, 2026

Updated: Oct 27, 2026

Source: Alberta Purchasing Connection

About This Opportunity

This is a services contract in the information and communication technology sector. Located in Canada, North America, this opportunity is open to firms and consortiums.

Published through Alberta Purchasing Connection, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the information and communication technology sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. Interested parties should review the full documentation on the original source before submitting their proposal.

Description

The Province's Public Opinion Research (POR) function is exploring emerging AI-enabled advertising evaluation solutions that assess the effectiveness of advertising creative prior to deployment. The Province conducts public awareness advertising campaigns across a variety of topic areas and is interested in understanding current market capabilities related to AI-assisted advertising evaluation. Specifically, the Province wishes to better understand solutions capable of evaluating static and video advertising creative and providing rapid, cost-effective insights regarding creative performance and opportunities for optimization. Through this Request for Information, the Province seeks to understand the capabilities, limitations, validity, reliability, security requirements, and practical applications of these solutions in support of public awareness advertising. The information gathered may be used to better understand market trends, emerging technologies, and opportunities to complement existing advertising evaluation and Public Opinion Research activities. Areas of particular interest include attention, recall, engagement, message comprehension, and message clarity, as well as diagnostic insights that support the improvement of advertising creative. Commodity Categories: Ambient music or advertising messaging software, Advertising campaign services Delivery Region: Alberta

Data provenance

This notice is sourced from Alberta Purchasing Connection and was originally published on October 26, 2026. Last refreshed today. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About Communications and Public Engagement

Communications and Public Engagement has issued 8 procurement notices on BidsFactory, including 1 currently open and 1 awarded contracts. Activity concentrates in Media & Communications, Information & Communication Technology, and Research & Innovation. All notices are published for Canada. Notices are distributed via Alberta Purchasing Connection and CanadaBuys - Government of Canada. Most recent publication: October 26, 2026.

Frequently asked questions about this tender

What type of contract is this?

This is a Services contract in the Information & Communication Technology sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

Where will the contract be performed?

The contract is for delivery in Canada. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.

How can I submit a bid?

Visit Alberta Purchasing Connection to access the full notice, required documents, and submission instructions provided by the contracting authority.

Who is the contracting authority?

This notice was issued by Communications and Public Engagement in Canada. The authority is responsible for evaluating bids, awarding the contract, and managing performance.