Media Communication Campaign Consulting, Space Buying, and Monitoring

This tender seeks a service provider for comprehensive media communication campaign management. The scope of work includes expert consulting on media strategy and media planning for various communication campaigns. This involves advising on the most effective channels and approaches to reach target audiences. A key component is the procurement of media space, where the selected bidder will be responsible for purchasing advertising slots and optimizing the validated media plan to ensure maximum impact and cost-effectiveness. Furthermore, the service provider will be tasked with monitoring and optimizing digital communication campaigns, including managing technical costs associated with these efforts. The contract also encompasses providing consulting services on media partnerships and special operations, aiming to leverage collaborations for enhanced campaign reach and engagement. Finally, the scope includes competitive intelligence, requiring the provider to conduct ongoing monitoring of competitor activities and market trends within the media landscape. This service aims to ensure that the client's communication campaigns are strategically planned, efficiently executed, and effectively monitored across all relevant media channels, with a focus on digital platforms and strategic partnerships.

This is a services contract in the media and communication and information and communication technology sectors, with a focus on Advertising, Digital Media and IT support. Located in France, Europe, this opportunity is open to firms and consortiums.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.