Contract for Swansea Bay PR Campaign 2026/27
About This Opportunity
This is a services contract in the governance and public administration sector. Located in United Kingdom, Europe, this opportunity is open to firms and consortiums.
Published through UK FTS - Find a Tender Service, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the governance and public administration sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
‘Visit Swansea Bay’ is the brand name given to the destination marketing activity of the Tourism Team in Swansea Council (City & County of Swansea). We are the official visitor information providers for Swansea Bay (Swansea, Mumbles, Gower Peninsula and Rural Swansea). We provide information via visitswanseabay.com and also manage campaigns to attract visitors to the area. We are an income generating team offering marketing packages, which local tourism businesses can buy into.
There are two key strands to this year’s campaign as outlined below. The 2026/27 campaign will continue to promote Swansea Bay as a visitor’s ‘Happy Place’ and also linking in with Visit Wales’ ‘Hwyl’ Campaign. This campaign will continue to exclusively feature VSB Partners, which can all be found on our website. Visit Swansea Bay’s Campaign videos can be viewed here.
A new Cultural Tourism Campaign which initially launched in 2024 aims to promote the area as a vibrant destination for cultural experiences and live entertainment. As Swansea will be host to the British Art Show 10 (BAS10) in February 2027, culture remains a key strand the campaign and securing cultural related coverage/visits should continue to be a prominent component of this contract.
• This includes, but is not limited to, live music, art, theatre and comedy.
• This is a prime driver for this contract as we want to engage with a variety of media platforms and influencers with an interest in arts, music events and culture.
Bidders are expected to review previous and current campaign activity on visitswanseabay.com and our accompanying social media platforms (@visitswanseabay) before making their submission.
The client will expect the successful bidder to set and achieve quarterly targets as the contract progresses to ensure an equal spread of coverage across the contract period. This will be in line with the invoice schedule.
Please note that there is a maximum budget of £30,000 available for this contract. Additional hosting fees for visits (meals, accommodation etc) are not included in this price – the Client will cover these costs separately.
Data provenance
This notice is sourced from UK FTS - Find a Tender Service and was originally published on May 19, 2026. Last refreshed 27 days ago. Reference: 045770-2026. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
About City & County of Swansea
City & County of Swansea has issued 225 procurement notices on BidsFactory, including 13 currently open and 132 awarded contracts. Activity concentrates in General Supplies & Services, Construction & Civil Works, and Governance & Public Administration. All notices are published for United Kingdom. Notices are distributed via UK FTS - Find a Tender Service and Sell2Wales. Most recent publication: June 18, 2026.
Frequently asked questions about this tender
What type of contract is this?
This is a Services contract in the Governance & Public Administration sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
How much was the contract awarded for?
Hopscotch Network UK was awarded the contract for £30,000. The figure reflects the value disclosed by the contracting authority in the award notice.
Where will the contract be performed?
The contract is for delivery in United Kingdom. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
How can I submit a bid?
Visit UK FTS - Find a Tender Service to access the full notice, required documents, and submission instructions. Quote reference 045770-2026 when communicating with the contracting authority.
Is this tender still open?
No — the contract has already been awarded to Hopscotch Network UK. The award notice is archived on BidsFactory for transparency and market intelligence.
Who is the contracting authority?
This notice was issued by City & County of Swansea in United Kingdom. The authority is responsible for evaluating bids, awarding the contract, and managing performance.
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