CONTRACTING OF GOOGLE ADS CAMPAIGN SERVICE ES
About This Opportunity
TranslatedThis tender seeks to contract a Google Ads campaign service for Spain (ES). The objective is to enhance online visibility and drive targeted traffic through effective digital advertising strategies. The selected service provider will be responsible for the planning, implementation, management, and optimization of Google Ads campaigns. This includes keyword research, ad copywriting, audience segmentation, bid management, and performance monitoring. The service should aim to achieve specific marketing goals, such as increasing website traffic, generating leads, boosting brand awareness, or driving online sales, depending on the defined campaign objectives. Key performance indicators (KPIs) will be established to measure the success of the campaigns, and regular reporting will be required to track progress and demonstrate return on investment (ROI). The scope of work may also include A/B testing of ad creatives and landing pages to maximize conversion rates. The ideal candidate will possess a proven track record in managing successful Google Ads campaigns, a deep understanding of the Spanish digital market, and expertise in utilizing advanced analytics tools. This contract is crucial for expanding the client's digital footprint and achieving measurable marketing outcomes within the Spanish market.
This is a services contract in the information and communication technology, media and communication and Research sectors, with a focus on Advertising. Located in Chile, Latin America, this opportunity is open to firms and consortiums.
Published through Chile Mercado Publico, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the information and communication technology sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
Original language: SpanishThis tender, originating from Chile and published on the chile_mercadopublico platform, seeks a qualified service provider to manage and execute a Google Ads campaign. The contracting authority is looking to leverage digital advertising to achieve specific marketing objectives within the Chilean market, as indicated by the "es" designation which likely refers to the Spanish language.
The procurement is for specialized digital marketing services, focusing on paid search advertising through the Google Ads platform. Typical requirements for such a tender would include the development and implementation of a comprehensive Google Ads strategy, encompassing keyword research, ad copywriting, campaign setup, audience targeting, and bid management. Successful bidders are expected to demonstrate expertise in optimizing campaigns for performance, which may involve A/B testing ad creatives and landing pages, monitoring key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and providing regular performance reports.
Furthermore, the contracting authority will likely require the service provider to possess a strong understanding of the Chilean market landscape and consumer behavior. Experience in managing similar Google Ads campaigns for public sector entities or organizations within Chile would be a significant advantage. The chosen provider will be responsible for ensuring the efficient allocation of advertising budget to maximize reach and achieve defined campaign goals, contributing to the overall communication and outreach efforts of the contracting authority.
Data provenance
This notice is sourced from Chile Mercado Publico and was originally published on March 7, 2026. Last refreshed today. Original language: Spanish. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
Frequently asked questions about this tender
What type of contract is this?
This is a Services contract in the Information & Communication Technology sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
How much was the contract awarded for?
MANÍA INVERSIONES LIMITADA was awarded the contract for CLP 6,600,000. The figure reflects the value disclosed by the contracting authority in the award notice.
Where will the contract be performed?
The contract is for delivery in Chile. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
How can I submit a bid?
Visit Chile Mercado Publico to access the full notice, required documents, and submission instructions provided by the contracting authority.
Is this tender still open?
No — the contract has already been awarded to MANÍA INVERSIONES LIMITADA. The award notice is archived on BidsFactory for transparency and market intelligence.
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