Contracting of media monitoring, news clipping, and media analytics service for the Illustrious Municipality of Guayaquil

This tender, identified by process code SIE-MIMG-2025-088-44856, is issued by the Municipality of Guayaquil. It seeks to contract services for media monitoring, news clipping, and media analytics. The core requirement is a plan for controlling and monitoring contract compliance regarding the dissemination of advertisements across agreed-upon radio stations and television channels. The estimated value for these services is USD 72,000.00. The procurement method is an Electronic Reverse Auction. This contract is essential for the Municipality to effectively track its media presence, advertising campaigns, and public relations efforts. By analyzing media coverage and ensuring compliance with advertising contracts, the Municipality can optimize its communication strategies, measure their impact, and ensure efficient use of public resources allocated to media outreach and advertising.

This is a services contract in the governance and public administration sector. Located in Ecuador, Latin America, this opportunity is open to firms and consortiums.

Published through SERCOP Ecuador, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the governance and public administration sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.