Roof communication
About This Opportunity
TranslatedThe AOK community, representing over 27 million individuals in Germany, is seeking a contractor to manage its overarching communication strategy. This initiative is spearheaded by the AOK-Bundesverband eGbR (the contracting authority), in collaboration with eleven independent public law corporations, each responsible for a specific region. These regional AOKs, operating under the unified "AOK - Die Gesundheitskasse" brand, focus on local market needs through their regional campaigns and sales activities. The AOK-Bundesverband, based in Berlin, serves as the central service-oriented representative body for the entire AOK community. Its responsibilities include political advocacy, brand management for "AOK - Die Gesundheitskasse," and overseeing both overarching and nationwide insured communication. The scope of this tender specifically calls for a contractor to undertake the planning, conceptualization, creation, and implementation of this roof communication strategy. While statutory health insurance benefits are largely standardized, differences in service offerings and pricing exist among various health insurance providers, including the regional AOKs. The AOK-Bundesverband aims to consolidate and enhance its brand presence and communication efforts across all its constituent entities through this procurement. The selected contractor will play a crucial role in shaping and executing a cohesive and effective communication framework that aligns with the AOK community's strategic objectives and regulatory guidelines.
This is a services contract in the media and communication sector, with a focus on Publishing and Advertising. Located in Germany, Europe, this opportunity is open to firms and consortiums.
Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
Auto-translated from GermanThe AOK community insures more than 27 million people - that is one third of Germany's population. It consists of the AOK-Bundesverband eGbR (hereinafter referred to as the contracting authority) and eleven independent public law corporations: AOK Baden-Württemberg AOK Bayern - Die Gesundheitskasse AOK Bremen/Bremerhaven AOK - Die Gesundheitskasse in Hessen AOK - Die Gesundheitskasse in Niedersachsen AOK Nordost - Die Gesundheitskasse AOK NordWest - Die Gesundheitskasse AOK PLUS - Die Gesundheitskasse für Sachsen und Thüringen AOK Rheinland/Hamburg - Die Gesundheitskasse AOK Rheinland-Pfalz/Saarland - Die Gesundheitskasse AOK Sachsen-Anhalt - Die Gesundheitskasse The eleven AOKs are each responsible for a region as independent public law corporations and therefore do not compete with each other. Together with the AOK-Bundesverband (AOK-BV), they form the AOK community. The AOK-Bundesverband is the service-oriented representative of the AOK community's interests, based in Berlin. The tasks of the AOK-Bundesverband include political representation, maintaining the brand "AOK - Die Gesundheitskasse", roof communication, and nationwide policyholder communication. In doing so, it operates within the framework set by the supervisory authorities (https://www.bundesamtsozialesicherung.de/de/themen/krankenversicherung/wettbewerb/). Under the common brand "AOK - Die Gesundheitskasse", the AOKs focus their market presence, regional campaigns, own agencies, and sales activities particularly on local market requirements. Even though statutory health insurance benefits are regulated by law for 95%, there are differences in the range of benefits and prices, not only between the types of health insurance funds but also between the AOKs. Within the scope of this tender, the AOK-Bundesverband is seeking a contractor to take over the planning, conception, creation, and implementation of roof communication, essentially providing the services of a creative agency. The contractor will also be responsible for strategic advice to the AOK-Bundesverband on marketing issues. It should be noted that certain areas are already handled by specialized agencies contractually bound to the AOK community, particularly the regional communication of the AOKs, overarching brand and corporate design consulting, youth marketing, personnel marketing, employer communication, as well as content marketing and corporate publishing for policyholders. This includes, in particular, informative and educational content in accordance with § 1 SGB V in customer magazines, newsletters, social media, and on aok.de. In addition to the content on the website aok.de and social media, there is an online health magazine on aok.de. The content service provider has been entrusted with the task of creating awareness for this new content. Nevertheless, the contractor is responsible for advertising content in the context of roof communication, which may include content for social media and campaign websites.
Data provenance
This notice is sourced from TED - Tenders Electronic Daily (EU) and was originally published on March 12, 2025. Last refreshed 14 days ago. Original language: German. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
About AOK-Bundesverband eGbR - Arbeitsgemeinschaft von Körperschaften des öffentlichen Rechts
AOK-Bundesverband eGbR - Arbeitsgemeinschaft von Körperschaften des öffentlichen Rechts has issued 21 procurement notices on BidsFactory, including 1 currently open and 11 awarded contracts. Activity concentrates in Information & Communication Technology, General Supplies & Services, and Finance & Banking. All notices are published for Germany. Notices are distributed via TED - Tenders Electronic Daily (EU) and DÖE Bekanntmachungsservice (Germany). Most recent publication: August 20, 2026.
Frequently asked questions about this tender
How can I submit a bid?
Visit TED - Tenders Electronic Daily (EU) to access the full notice, required documents, and submission instructions provided by the contracting authority.
Is this tender still open?
No — the contract has already been awarded to Scholz & Friends Berlin GmbH. The award notice is archived on BidsFactory for transparency and market intelligence.
Who is the contracting authority?
This notice was issued by AOK-Bundesverband eGbR - Arbeitsgemeinschaft von Körperschaften des öffentlichen Rechts in Germany. The authority is responsible for evaluating bids, awarding the contract, and managing performance.
What type of contract is this?
This is a Services contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
How much was the contract awarded for?
Scholz & Friends Berlin GmbH was awarded the contract for €10,084,000. The figure reflects the value disclosed by the contracting authority in the award notice.
Where will the contract be performed?
The contract is for delivery in Germany. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
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