CIPESS Resolution no. 70/2024. Cohesion Agreement. FSC - Rotation Fund ex lege no. 183/1987. DGRC no. 616/2024; Strategic Plan Culture and Tourism. Intervention: Diffuse actions for regional competitiveness in the national and international tourism market Integrated communication and marketing project - Year 2025 (CUP I29I24000610006). NEGOTIATED PROCEDURE, PURSUANT TO ARTICLE 76, PARAGRAPH

This tender, issued by the AGENZIA REGIONALE PER LA PROMOZIONE DEL TURISMO DELLA CAMPANIA (Regional Agency for Tourism Promotion of Campania), concerns an integrated communication and marketing project for the year 2025. The project aims to enhance the regional competitiveness of Campania in the national and international tourism markets, aligning with the Cohesion Agreement (Delibera CIPESS n. 70/2024) and the Culture and Tourism Strategic Plan. The intervention is part of the FSC (Fondo di Rotazione) initiative, funded under Law n. 183/1987. The procedure was a negotiated procedure without a prior tender notice, as per Article 76, paragraph 2, letter b), no. 3 of Legislative Decree 36/2023. The estimated value of the contract was EUR 309,836.26, with the awarded contract value being EUR 248,643.44 to Media Frankfurt GmbH. The tender specifically focused on advertising and marketing services, with the contract being awarded for services to be rendered in Germany. This initiative is designed to boost the region's tourism appeal and market presence through targeted communication and marketing strategies.

This is a services contract in the culture and heritage, media and communication and information and communication technology sectors, with a focus on Tourism Development and Advertising. Located in Italy, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 309,836.

Published through ANAC (Italy), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the culture and heritage sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.