Expense aimed at contracting media services - 22 commercials, 30 recorded segments on the program 'Coffee Break', interview on Radio ABC, 1 high footer in Jornal ABC, Jornal ABC VS DC - to publicize the 7th Expoflorir of Picada Cafe. Justification of the expense: The present contracting aims at the provision of media and publicity services to promote the 7th Expoflorir of Picada Cafe, an event of cultural, tourist, and economic relevance for the Municipality, aiming to expand its publicity and reach the largest possible regional audience. For this purpose, the broadcasting of 22 (twenty-two) 30-second commercials, recorded on the Coffee Break program, as well as an interview on Radio ABC and the publication of 01 (one) high footer in Jornal ABC, with publicity in the editions of Jornal ABC, VS, and DC, is foreseen. The contracting of the referred media spaces and services is necessary to ensure broad visibility for the event, allowing the dissemination of its schedule, attractions, and other information of interest to the community and potential visitors. The use of different communication channels, including radio and print media, contributes to diversifying the campaign's reach and reaching audiences of different profiles and locations. Therefore, the contracting is justified by the need to institutionally promote the 7th Expoflorir of Picada Cafe, strengthening the event's publicity, encouraging the participation of the population and visitors, and contributing to the valorization of the Municipality as a tourist destination and to the promotion of local economic and cultural activities.

Expense aimed at contracting media services - 22 commercials, 30 recorded segments on the program 'Coffee Break', interview on Radio ABC, 1 high footer in Jornal ABC, Jornal ABC VS DC - to publicize the 7th Expoflorir of Picada Cafe. Justification of the expense: The present contracting aims at the provision of media and publicity services to promote the 7th Expoflorir of Picada Cafe, an event of cultural, tourist, and economic relevance for the Municipality, aiming to expand its publicity and reach the largest possible regional audience. For this purpose, the broadcasting of 22 (twenty-two) 30-second commercials, recorded on the Coffee Break program, as well as an interview on Radio ABC and the publication of 01 (one) high footer in Jornal ABC, with publicity in the editions of Jornal ABC, VS, and DC, is foreseen. The contracting of the referred media spaces and services is necessary to ensure broad visibility for the event, allowing the dissemination of its schedule, attractions, and other information of interest to the community and potential visitors. The use of different communication channels, including radio and print media, contributes to diversifying the campaign's reach and reaching audiences of different profiles and locations. Therefore, the contracting is justified by the need to institutionally promote the 7th Expoflorir of Picada Cafe, strengthening the event's publicity, encouraging the participation of the population and visitors, and contributing to the valorization of the Municipality as a tourist destination and to the promotion of local economic and cultural activities. Contracting authority: MUNICIPIO DE PICADA CAFE Location: Picada Café, Rio Grande do Sul Unit: Prefeitura Municipal de Picada Café Modality: Dispensa Process: 658 Purchase number: 658 | Processo 792 Legal basis: Lei 14.133/2021, Art. 75, II — Dispensa de Licitação: para contratação que envolva valores inferiores a R$ 50.000,00 (cinquenta mil reais), no caso de outros serviços e compras Estimated total value: R$ 2,000.00 Total approved value: R$ 2,000.00