Terms of Reference: Development and production of
Project communication materials and Office signage for
the FLR Hub in Madagascar
Objective of the consultancy
This consultancy has the following objectives:
1. Design, construct, and physically install high-quality office signage: Fabricate and
mount prominent, weather-resistant, and energy-efficient outdoor illuminated LED signs
featuring the official IUCN logo for the country office in Antananarivo and the regional office
in Antsiranana to ensure maximum visibility and institutional recognition;
2. Format and design high-impact project communication and workshop materials:
Visually layout and design promotional and educational materials (including posters, and
brochures) to support regional multi-stakeholder workshops and public awareness
campaigns;
3. Design, print, and produce customized visibility clothing: Create and deliver high-
quality, branded visibility gear (including custom T-shirts, Polo shirts, and professional IUCN
field vests “gilets”) to ensure strong visual presence for the team in the field, in town, and
during official ceremonies with partners;
4. Format and print high-quality capacity-building training booklets: Visually design and
print two hundred (200) copies of training and awareness booklets (in full color on durable
paper) dedicated to the training of project partners and local farmers in priority landscapes;
5. Ensure compliance with international branding and compliance guidelines: Align all
visual designs, physical signage, and publications with the official branding and
communication rules of the IUCN, and IKI.
Background
Project Reference: P03298
Donor reference: AVUS-00192
About IUCN
IUCN is a membership Union uniquely composed of both government and civil society
organisations. It provides public, private and non-governmental organisations with the knowledge
and tools that enable human progress, economic development and nature conservation to take
place together.
Created in 1948, IUCN is now the world’s largest and most diverse environmental network,
harnessing the knowledge, resources and reach of more than 1,400 Member organisations and
around 15,000 experts. It is a leading provider of conservation data, assessments and analysis.
Its broad membership enables IUCN to fill the role of incubator and trusted repository of best
practices, tools and international standards.
IUCN provides a neutral space in which diverse stakeholders including governments, NGOs,
scientists, businesses, local communities, indigenous peoples organisations and others can work
Terms of Reference for Consultancy (Communication materials)
together to forge and implement solutions to environmental challenges and achieve sustainable
development.
Working with many partners and supporters, IUCN implements a large and diverse portfolio of
conservation projects worldwide. Combining the latest science with the traditional knowledge of
local communities, these projects work to reverse habitat loss, restore ecosystems and improve
people’s well-being.
www.iucn.org
https://twitter.com/IUCN/
About the project
Forest Landscape Restoration (FLR) is a strategic national priority in Madagascar in response to
land degradation, deforestation, biodiversity loss, and climate vulnerability. As a globally
recognized biodiversity hotspot, Madagascar’s ecosystems underpin national development, rural
livelihoods, food security, and climate resilience.
Despite strong commitments under the Bonn Challenge, AFR100, and national restoration
strategies, translating these ambitions into large-scale implementation remains constrained by
fragmented institutional coordination, limited investment pipelines, weak monitoring systems, and
insufficient integration of local communities in restoration planning and implementation.
The Global Forest Landscape Restoration Implementation Hub, funded by the International
Climate Initiative (IKI) and implemented by a consortium led by IUCN in partnership with WWF
and WRI, was established as a demand-driven mechanism to accelerate restoration at scale. The
Hub supports countries in strengthening enabling conditions, developing investment-ready
restoration pipelines, enhancing technical capacities, and mobilizing finance.
In Madagascar, the project is hosted in partnership with the Ministry of Environment and
Sustainable Development (MEDD) and operates in coordination with the National Committee for
Landscape and Forest Restoration (CNRPF).
Under Output II (Enabling environments), the project aims to develop multi-stakeholder action
plans, build local capacity, and produce key communication and training materials to support
decentralized restoration efforts. Additionally, to support project management, visibility, and on-
the-ground presence. The project is establishing functional project offices at both national and
regional levels. This consultancy will directly support these operational needs by producing high-
impact, standardized visual identity signs, visibility clothing, and capacity building materials.
Description of the assignment
The selected service provider will work closely with the IUCN Madagascar FLR Hub project team
to execute the following tasks:
Task 1: Design, fabrication, and installation of office signage
o Antananarivo office (Country Office): Design, manufacture, and install one (1)
high-visibility, weather-resistant illuminated outdoor sign featuring the official
IUCN logo as well as indoor office signage.
o Antsiranana/Diego Suarez office (Regional Office - Diana): Design, manufacture,
and physically install one (1) dedicated, weather-resistant illuminated outdoor
IUCN sign in Diego Suarez, as well as indoor office signage.
o Note: All signage must utilize high-durability, energy-efficient LED modules for
illuminated components to withstand harsh tropical weather and coastal wind
conditions in Diego Suarez.
Task 2: Graphic Design, formatting, production, and printing of communication, [...]
Procurement details
Reference: IUCN-26-09-Development and production of communication materials and office signage FLR Hub Madagasc
Procedure: SOP1 - Open Procedure
Procurement type: Consulting
IUCN office (lead): ESARO Kenya
Requisitioning unit: ESARO -Drylands Resilience Programme(DRP) (KE)
Project: P90486 Drylands Resilience Programme ESARO Kenya
Country of performance: Madagascar
Expected contract duration: 25 working days
Estimated contract value: <25,000 CHF
Currency of proposals: USD - United States dollar
Language of documents: English
Donor requirements: No donor requirements text needed
Deadline for questions: 15 September 2026 20:59 UTC
Deadline for technical and financial proposals: 19 September 2026 20:59 UTC
Expected contract award date: 05 October 2026 20:59 UTC
Documents
- Terms of Reference: 260824_ToR_COMMUNICATIOM_MATERIALS_V2.pdf
- Conditions for Participating: Conditions for Participating ENG-SPA-FRA.docx
- Standard contract: Standard Agreement.docx
The International Union for Conservation of Nature (IUCN) is a membership union of government and civil society organisations working on nature conservation and sustainable development. IUCN procures consulting services, goods and works for its projects worldwide through the IUCN Procurement Portal. For all contracts above CHF 25,000 IUCN selects contractors through a formal competitive tendering process under its Standard Operating Procedure 1 (Open Procedure). Interested bidders must register on the portal, review the Terms of Reference, the Conditions for Participating and the standard contract, and submit their technical and financial proposals through the portal before the stated deadline. Questions must be raised through the portal's Q&A function before the deadline for questions.