Opportunity Study and Strategic Analysis for Student Recruitment in Canada (Outside Quebec)

This tender seeks a comprehensive opportunity study and strategic analysis focused on enhancing the recruitment of international students to Canada, specifically targeting institutions outside the province of Quebec. The objective is to develop a robust strategy that identifies key markets, effective recruitment channels, and competitive advantages for Canadian educational institutions. The study will likely involve market research, competitor analysis, and an assessment of current recruitment practices to pinpoint areas for improvement and innovation.

Key requirements will include the identification of target student demographics, preferred study programs, and the factors influencing their decision-making process when choosing an educational destination. The analysis should also consider the regulatory landscape, visa policies, and post-graduation opportunities that may impact student recruitment. Furthermore, the study is expected to propose actionable strategies and recommendations for the École de technologie supérieure (ETS) and potentially other participating institutions to effectively attract and retain international students.

The procurement method is a direct award contract, justified by the contract value being below the public tender threshold, as per Article 14. The contracting authority for this tender is the École de technologie supérieure. This initiative falls under the special studies and analyses category, specifically encompassing feasibility studies or project idea evaluations, aiming to inform strategic decisions regarding international student recruitment.

This is a consulting contract in the education and training and Research sectors, with a focus on Higher Education and Policy Research. Located in Canada, North America, this opportunity is open to firms and consortiums.

Published through Quebec SEAO, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for consulting in the education and training sector. Consulting assignments are typically evaluated with a strong emphasis on the technical proposal, including the methodology and qualifications of key experts. Shortlisted firms may be invited to submit financial proposals in a second stage. This contract has already been awarded. The information is published for transparency and market intelligence purposes.