Ex Post Notice State Marketing Campaign Brandenburg
About This Opportunity
TranslatedThe objective of this marketing campaign is to enhance Brandenburg's visibility nationwide as a place to live and work, and to foster pride among its residents. The core task for the selected agency is the strategic continuation and further development of the state's marketing campaign under the umbrella brand 'Brandenburg. It can be so simple.'. The campaign will maintain key elements in terms of content and visuals to ensure a consistent and coherent presentation of Brandenburg and a sustainable brand positioning. These design elements will also be adaptable for use by other state administration bodies and enterprises, such as economic development agencies. The agency is expected to lead the campaign's strategic direction, creative development, media planning, and implementation, ensuring a cohesive and impactful communication strategy for the state of Brandenburg.
This is a services contract in the general supplies sector. Located in Germany, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 3.
Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the general supplies sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
Auto-translated from GermanThe aim of the campaign is not only to make Brandenburg more present nationwide as a place to live and work, but also to show the people in the state why they can be proud of their state. A key task of the sought-after agency is therefore the strategic continuation and further development of the marketing campaign of the state of Brandenburg under the umbrella brand "Brandenburg. It can be so simple.". The essential campaign elements are to be maintained in words and images in terms of a consistent and coherent appearance of the state of Brandenburg and sustainable brand positioning. At the same time, these design elements should be usable for other purposes in the state administration and its companies (e.g., economic development). Specifically, the following are expected: Campaign management, highlights and strategy, homepage and social media support, partner work, consulting, conception and support for events.
Data provenance
This notice is sourced from TED - Tenders Electronic Daily (EU) and was originally published on March 19, 2026. Last refreshed 17 days ago. Original language: German. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
Frequently asked questions about this tender
Where will the contract be performed?
The contract is for delivery in Germany. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
How can I submit a bid?
Visit TED - Tenders Electronic Daily (EU) to access the full notice, required documents, and submission instructions provided by the contracting authority.
Is this tender still open?
No — the contract has already been awarded to Scholz & Friends Berlin GmbH. The award notice is archived on BidsFactory for transparency and market intelligence.
Who is the contracting authority?
This notice was issued by Ministerium für Wirtschaft, Arbeit, Energie und Klimaschutz des Landes Brandenburg in Germany. The authority is responsible for evaluating bids, awarding the contract, and managing performance.
What type of contract is this?
This is a Services contract in the General Supplies & Services sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
How much was the contract awarded for?
Scholz & Friends Berlin GmbH was awarded the contract for €4,491,000. The figure reflects the value disclosed by the contracting authority in the award notice.
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