Ex Post Announcement: State Marketing Campaign Brandenburg

The objective of this marketing campaign is to enhance Brandenburg's visibility nationwide as a place to live and work, and to foster pride among its residents. The core task for the selected agency is the strategic continuation and further development of the state's marketing campaign under the umbrella brand 'Brandenburg. It can be so simple.'. The campaign will maintain key elements in terms of content and visuals to ensure a consistent and coherent presentation of Brandenburg and a sustainable brand positioning. These design elements will also be adaptable for use by other state administration bodies and enterprises, such as economic development agencies. The agency is expected to lead the campaign's strategic direction, creative development, media planning, and implementation, ensuring a cohesive and impactful communication strategy for the state of Brandenburg.

This is a services contract in the general supplies sector. Located in Germany, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 3.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the general supplies sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.