Fruchtkasten - Development of a Communication Concept

This tender seeks the development of a comprehensive communication concept for the "Fruchtkasten" initiative. The core objective is to establish a unified brand identity and corporate design that will underpin all subsequent communication efforts. This includes the strategic development of integrated marketing and sales activities designed to promote the Fruchtkasten and engage target audiences effectively. Furthermore, the scope of work encompasses the creation and implementation of a robust press and public relations strategy. The successful bidder will be responsible for conceptualizing and outlining the approach for all external communications, ensuring consistency and impact across various channels. This project is crucial for establishing a strong market presence and effectively communicating the value proposition of the Fruchtkasten. The concept should detail how to build brand awareness, drive engagement, and foster positive public perception. Key deliverables will likely include a detailed strategy document, design guidelines, and actionable plans for marketing, sales, and PR activities. The initiative aims to leverage effective communication to achieve its strategic goals and enhance its visibility within its sector.

This is a services contract in the media and communication sector, with a focus on Public Relations, Graphic Design and Advertising. Located in Germany, Europe, this opportunity is open to firms and consortiums.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.