Conception of various advertising campaigns and actions by the Directorate-General for Trade and Consumption, aimed at consumers, for the promotion of the commercial offering comprising the traditional markets of the Canary Islands, as well as the creation and production of proprietary media, pieces, content, and supports that constitute them

This tender seeks the conceptualization and development of diverse advertising campaigns and promotional activities by the Directorate-General for Trade and Consumption. The primary objective is to promote the commercial offerings available through the traditional markets of the Canary Islands, targeting consumers directly. The scope of work includes the creative ideation of these campaigns and actions, ensuring they effectively reach and engage the target audience. Furthermore, the contract encompasses the comprehensive creation and production of all necessary proprietary media, including various advertising pieces, digital and physical content, and supporting materials. This involves developing the strategic messaging, visual elements, and formats best suited to highlight the unique value proposition of the Canary Islands' traditional markets. The Directorate-General requires a partner capable of managing the entire process from initial concept to final production, ensuring high-quality outputs that align with the promotional goals. This initiative falls under the purview of consumer protection and trade promotion within the Canary Islands, aiming to bolster local commerce and consumer awareness of the diverse products and experiences offered by these established marketplaces. The contract will cover all related services and deliverables necessary for the successful execution of these promotional efforts.

This is a services contract in the trade and industry and media and communication sectors, with a focus on Market Development, Advertising and Information Campaigns. Located in Spain, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 24,926.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the trade and industry sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.