Tenders/Image campaign to attract skilled workers for integrated support services
Awarded🇩🇪GermanyServices

Image campaign to attract skilled workers for integrated support services

Auto-translated from German
Original title: Imagekampagne zur Gewinnung von Fachkräften für die Eingliederungshilfe
Hessisches Ministerium für Arbeit, Integration, Jugend und Soziales
Published: Dec 11, 2025
Updated: Aug 9, 2026
Source: TED - Tenders Electronic Daily (EU)

About This Opportunity

Translated

This tender invites proposals for an image campaign aimed at attracting qualified professionals to the field of integration assistance. The campaign is intended to enhance the visibility and appeal of careers in this sector, addressing the growing demand for skilled workers in integration services. Key requirements for the campaign include the development of creative marketing strategies, the use of various media platforms, and the ability to effectively communicate the benefits of working in integration assistance. The tender emphasizes the importance of targeting specific demographics that are likely to pursue careers in this field. Additionally, the campaign should align with current trends in workforce development and address the challenges faced in recruiting professionals. The location for the implementation of this campaign is not specified, but it is implied that the outreach should be broad enough to attract candidates from various regions. Interested parties are encouraged to refer to the detailed performance specifications outlined in the accompanying documents for further information on deliverables and evaluation criteria. This initiative is crucial for enhancing the capacity of integration services, ensuring that they are staffed by competent and dedicated professionals who can effectively support individuals in need of assistance.

This is a services contract in the media and communication and social protection sectors, with a focus on Information Campaigns and Social Work. Located in Germany, Europe, this opportunity is open to firms and consortiums.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.

Description

Auto-translated from German

This tender, originating from Germany and listed on the TED (Tenders Electronic Daily) platform, seeks a comprehensive image campaign aimed at attracting skilled professionals to the field of integrated support services (Eingliederungshilfe). The contracting authority, managed by the Publications Office of the European Union, is looking for a strategic and creative partner to develop and implement a compelling communication initiative.

The core objective of this procurement is to enhance the public perception and appeal of careers within integrated support services, which are crucial for individuals with disabilities and other support needs. The campaign should effectively highlight the rewarding nature of this profession, its societal importance, and the diverse career opportunities available. Typical requirements for such a campaign would likely include market research to understand target audiences, the development of a clear campaign strategy and messaging, creative concept development, and the production of various communication materials. This could encompass digital content, print advertising, public relations activities, and potentially event-based outreach. Bidders are expected to demonstrate a strong understanding of the German labor market and the specific challenges and opportunities within the social services sector. The selected supplier will be responsible for the overall execution and monitoring of the campaign to ensure its effectiveness in achieving recruitment goals.

Data provenance

This notice is sourced from TED - Tenders Electronic Daily (EU) and was originally published on December 11, 2025. Last refreshed 38 days ago. Original language: German. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

Frequently asked questions about this tender

Where will the contract be performed?

The contract is for delivery in Germany. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.

How can I submit a bid?

Visit TED - Tenders Electronic Daily (EU) to access the full notice, required documents, and submission instructions provided by the contracting authority.

Is this tender still open?

No — the contract has already been awarded to BRAND Factory GmbH Ernst-Griesheimer-Platz 6A 63071 Offenbach. The award notice is archived on BidsFactory for transparency and market intelligence.

Who is the contracting authority?

This notice was issued by Hessisches Ministerium für Arbeit, Integration, Jugend und Soziales in Germany. The authority is responsible for evaluating bids, awarding the contract, and managing performance.

What type of contract is this?

This is a Services contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

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Key Details

Contract Type
Services
Eligibility
Firms / Consortiums
Language
German

Source

ted
TED - Tenders Electronic Daily (EU)
Public Procurement

Contracting Authority

Hessisches Ministerium für Arbeit, Integration, Jugend und Soziales
🇩🇪Germany

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