Impact of Artificial Intelligence on the Consumer Journey

OFCOM

Published: Mar 12, 2026

Updated: Jun 11, 2026

Source: uk_contracts_finder

This tender has been awarded

Awarded to Strat7 Limited, trading as Jigsaw Research — £102,060

About This Opportunity

Award by OFCOM (United Kingdom, consulting): Impact of Artificial Intelligence on. Awarded to Strat7 Limited, trading as Jigsaw (GBP 102K, Feb 2026).

This is a services contract in the Consulting sector. Located in United Kingdom, Europe, this opportunity is open to firms and consortiums, with an estimated budget of GBP 102,060.

Published through UK Contracts Finder, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the Consulting sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.

Description

To better understand Consumers' understanding and experiences of AI tools, specifically related to their consumer journey in Telecoms markets. We also want to understand how these are evolving over time.
1. To explore consumers' understanding and experiences of AI tools across the consumer journey for telecoms services, encompassing broadband, mobile, landline, and bundles of these services and others, as distinct different categories. An important aspect for us to understand is if there are any service-specific differences to consumers' attitudes, awareness, and usage.

2. We are interested in both residential and SMEs' (defined as businesses with up to 249 employees) understanding, attitudes and experiences of AI tools in their consumer journeys, particularly how they differ from each other.
3. To provide context and depth to our findings, we want to compare participants' experiences of AI tools in telecoms with other sectors, particularly regulated sectors such as finance, utilities etc. This will help us to understand whether attitudes and expectations are shaped by broader experiences or if some aspects are unique to the telecoms markets.

4. To understand how experiences and perceptions are evolving over time, how their experiences of AI tools have developed recently, how they think AI is likely to develop in the next 12 months and what developments they would like to see that could improve the consumer journey in telecoms markets.. CPV: Market research services (79310000). Procedure: Other - Mini Competition via Ofcom Market Research Framework Agreement. Suitable for SMEs. Suitable for VCSEs

Data provenance

This notice is sourced from UK Contracts Finder and was originally published on March 12, 2026. Last refreshed 13 days ago. Reference: tender_515223/1559339. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About OFCOM

OFCOM has issued 47 procurement notices on BidsFactory, including 2 currently open and 42 awarded contracts. Activity concentrates in Information & Communication Technology, Consulting, and General Supplies & Services. All notices are published for United Kingdom. Notices are distributed via UK Contracts Finder and UK FTS - Find a Tender Service. Most recent publication: June 15, 2026.

Frequently asked questions about this tender

How can I submit a bid?

Visit UK Contracts Finder to access the full notice, required documents, and submission instructions. Quote reference tender_515223/1559339 when communicating with the contracting authority.

Is this tender still open?

No — the contract has already been awarded to Strat7 Limited, trading as Jigsaw Research. The award notice is archived on BidsFactory for transparency and market intelligence.

Who is the contracting authority?

This notice was issued by OFCOM in United Kingdom. The authority is responsible for evaluating bids, awarding the contract, and managing performance.

What type of contract is this?

This is a Services contract in the Consulting sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

How much was the contract awarded for?

Strat7 Limited, trading as Jigsaw Research was awarded the contract for £102,060. The figure reflects the value disclosed by the contracting authority in the award notice.

Where will the contract be performed?

The contract is for delivery in United Kingdom. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.