LRPS-2026-9204318 Social Media Listening
About This Opportunity
UNICEF - Request for proposal
This is a services contract in the humanitarian aid, environment and climate, construction and civil works, governance and public administration and information and communication technology sectors. Located in Thailand, Asia, this opportunity is open to firms and consortiums. Proposals must be submitted before July 2, 2026.
Published through UNGM - United Nations Global Marketplace, part of the United Nations system, which follows UN procurement standards. UN-funded opportunities are typically open to vendors registered in the UN Global Marketplace for services in the humanitarian aid sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. Interested parties should review the full documentation on the original source before submitting their proposal.
Description
Agency: UNICEF | Reference: 9204318 | Type: Request for proposal
UNICEF Thailand is seeking a qualified institutional contractor to provide services for the implementation of a social media listening toolBackgroundThe UNITED Nations International Childrenās Fund (UNICEF) is a globally recognized organization dedicated to working to realize the rights of children all around the world with a presence in over 190 countries and territories.
UNICEF began the work in Thailand in 1948.
Since then, UNICEF Thailand has been working to ensure the rights and well-being of every child in the country.In the age of digital connectivity, UNICEF utilizes social media to broaden our reach, engaging audiences across multiple platforms to generate tangible programme results.
Social media serves as a conduit for advocacy, enabling UNICEF to shed light on critical issues affecting children worldwide and to encourage public conversations, raise awareness, and call for action.
Furthermore, UNICEF uses social media for brand building and supporter engagement, generating compelling narratives that humanize our mission and deepen public affinity for our cause.
Lastly, social media has become an instrumental tool for resource mobilization, opening up opportunities for fundraising and partnerships.However, as digital conversations evolve at an unprecedented rate, it has never been more important for UNICEF to monitor conversations related to children and public sentiment regarding the UNICEF brand.
Implementing a social media listening tool will enable UNICEF to monitor, gain insights, analyse, and respond in real time to these online conversations.
It also enables UNICEF to manage crises proactively, identifying potential issues before they escalate.Objectives, Purpose & Expected ResultsTo actively monitor and analyze online conversations across various social media platforms, especially the major ones in which UNICEF Thailand has a presence (Facebook, Instagram, X (formerly Twitter), LinkedIn, and TikTok).
This process helps UNICEF understand the sentiments, opinions, and trends among the public regarding the brand and children-related issues.
This will allow UNICEF to stay informed and give us the opportunity to recognize and respond to both positive and negative feedback.
The insights about emerging trends also help us to stay ahead of the curve and seize new opportunities.
Additionally, it helps us in crisis management by identifying potential issues in their infancy, allowing for a more prompt, effective, and informed response.Examples of the topics to be monitored are:Emergencies (local and global)Child nutrition and early childhood developmentPublic concerns on child rightsStateless and migrant childrenChildren and youth mental healthYouth participation and civic engagementEducationChild online safety (especially, sexual abuse and cyberbullying)Climate changePoverty/child povertyPublic perceptions and sentiment of UNICEF and celebrities supporting UNICEFChildren and social media regulation (including child digital rights and online age restrictions)Expected resultsThe implementation of a social media listening tool capable of monitoring major social media platforms and online channels widely used in Thailand, including but not limited to Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, LinkedIn, with ability to add additional platforms in the future.Social media conversations related to public opinion and sentiments towards UNICEF Thailand, child-related issues, and selected topics are monitored and analyzed using keywords agreed upon by UNICEF.An alert system is implemented and set to inform the relevant UNICEF staff members of any social media conversations that are attracting attention from the users, based on the keywords agreed upon with UNICEF.Weekly and monthly reports are provided.
The reports should have data (e.g., how many conversations there are) and contextual analysis of the conversations (e.g., what are the trends about, what is the sentiment of the conversation).AI-assisted analysis capabilities are leveraged where available, including automated thematic clustering, sentiment classification, and predictive trend detection, to improve the depth and timeliness of insights.Description of the AssignmentThe contractor will:Discuss with UNICEF Thailand to understand our requirements and objectives.
This includes, but is not limited to:Platforms to be monitored.Topics/themes/keywords that need to be monitored.Specific target to be monitored, if any (for example, selected social media profile of the media, selected influencers).Due date for weekly and monthly reports.Set up social media monitoring tool to collect and analyze data about social media conversations to help UNICEF Thailand understand the following, but not limited to, volume of the conversation, engagement levels, key messages, sentiment, public perceptions of UNICEF, and high-engagement users or posts that may warrant closer attention.Produce weekly and monthly reportsin English.
The reports should include d
DOCUMENTS AND LINKS:
ā¢ 191125 - UNICEF e-submissions instructions to Bidders.pdf: https://www.ungm.org/Public/Notice/DownloadDocument?noticeId=303613&documentId=1469699
ā¢ Annex B - TOR 9204318 Social media listening.pdf: https://www.ungm.org/Public/Notice/DownloadDocument?noticeId=303613&documentId=2033886
ā¢ Download all documents: https://www.ungm.org/Public/Notice/DownloadAllDocuments?noticeId=303613
CONTACT:
ā¢ Email: thl-ml-bkksupply@unicef.org
Data provenance
This notice is sourced from UNGM - United Nations Global Marketplace and was originally published on June 10, 2026. Last refreshed 1 day ago. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
About UNICEF
UNICEF has issued 1,043 procurement notices on BidsFactory, including 154 currently open and 0 awarded contracts. Activity concentrates in General Supplies & Services, Education & Training, and Finance & Banking. Tenders span 10 countries including El Salvador, Senegal, and Venezuela. Notices are distributed via UNGM - United Nations Global Marketplace. Most recent publication: June 18, 2026.
Frequently asked questions about this tender
Where will the contract be performed?
The contract is for delivery in Thailand. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
How can I submit a bid?
Visit UNGM - United Nations Global Marketplace to access the full notice, required documents, and submission instructions provided by the contracting authority.
When does this tender close?
The submission deadline is July 2, 2026. You have 7 days left to prepare and submit your proposal to the contracting authority.
Who is the contracting authority?
This notice was issued by UNICEF in Thailand. The authority is responsible for evaluating bids, awarding the contract, and managing performance.
What type of contract is this?
This is a Services contract in the Humanitarian & Emergency Response sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
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