Machine Learning Models for Personalization

Veikkaus Oy

Published: Jul 15, 2026

Updated: Jul 16, 2026

Source: hilma_fi

About This Opportunity

This is a services contract in the governance and public administration sector. Located in Finland, Europe, this opportunity is open to firms and consortiums. Proposals must be submitted before August 20, 2026.

Published through Hilma Finland, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the governance and public administration sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. Interested parties should review the full documentation on the original source before submitting their proposal.

Description

Machine Learning Models for Personalization Veikkaus seeks to procure a sophisticated and scalable solution for machine learning models for personalization to achieve the following goals:

- Personalized Content and Recommendations: Deliver real-time, personalized content and recommendations to every player across all products, including casino and sports, to increase player engagement, retention, and measurable revenue growth.
- Real-Time Player Engagement: Increase player retention and lifetime value by delivering real-time, AI-driven experiences, such as bonuses and interventions, that are tailored to individual player behavior and context, engaging players in the moments that matter.

The offered solution contains the full implementation of the solution delivered as a Software as a Service (SaaS), covering at least the following:
- Necessary licenses
- Software
- Relevant integrations
- Testing environments
- Implementation
- Support and maintenance services,

Lot 1: Machine Learning Models for Personalization
Veikkaus seeks to procure a sophisticated and scalable solution for machine learning models for personalization to achieve the following goals:

CPV: 72000000

Organisation: Veikkaus Oy

Procedure: open

Documents: https://tarjouspalvelu.fi/veikkaus?id=621654&tpk=9ab2bc0d-71eb-4daa-b464-9882fbd9c3c8

Data provenance

This notice is sourced from Hilma Finland and was originally published on July 15, 2026. Last refreshed today. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About Veikkaus Oy

Veikkaus Oy has issued 103 procurement notices on BidsFactory, including 15 currently open and 60 awarded contracts. Activity concentrates in Information & Communication Technology, General Supplies & Services, and Governance & Public Administration. All notices are published for Finland. Notices are distributed via Hilma Finland and TED - Tenders Electronic Daily (EU). Most recent publication: July 15, 2026.

Frequently asked questions about this tender

When does this tender close?

The submission deadline is August 20, 2026. You have 35 days left to prepare and submit your proposal to the contracting authority.

Who is the contracting authority?

This notice was issued by Veikkaus Oy in Finland. The authority is responsible for evaluating bids, awarding the contract, and managing performance.

What type of contract is this?

This is a Services contract in the Governance & Public Administration sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

Where will the contract be performed?

The contract is for delivery in Finland. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.

How can I submit a bid?

Visit Hilma Finland to access the full notice, required documents, and submission instructions provided by the contracting authority.