MARIA PATRICIA PINEDA DUEÑAS - CD-707-2026: Professional Services for Commercial Actions and Institutional Portfolio Promotion for ICETEX

The Colombian Institute for Educational Credit and Technical Studies Abroad (ICETEX) - Mariano Ospina Pérez Territorial Noroccidente is seeking professional services to provide support in the design, execution, and development of commercial actions. These actions will be part of the territorial strategic plan and will focus on promoting and positioning ICETEX's institutional portfolio. This will be done in coordination with the Commercial and Marketing Office at the central level. The objective is to increase the reach and uptake of ICETEX's educational credit and technical study programs. The contracted professional will be responsible for developing and implementing marketing strategies, engaging with potential beneficiaries, and facilitating access to information about ICETEX's offerings. The contract is for 12 months and falls under a special regime contracting modality. This service is crucial for expanding ICETEX's impact and supporting educational opportunities for Colombians.

This is a services contract in the finance and banking, media and communication and education and training sectors, with a focus on Financial Regulation, Advertising and Scholarships. Located in Colombia, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of COP 61.5 million.

Published through SECOP II Colombia (Date-Filtered), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the finance and banking sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.