Marketing Automation Platform for the National Gallery

National Gallery

Published: Jul 8, 2026

Updated: Jul 20, 2026

Source: uk_fts

About This Opportunity

This is a supplies contract in the information and communication technology, trade and industry and construction and civil works sectors, with a focus on Bridges, Enterprise Systems, Retail and e-commerce. Located in United Kingdom, Europe, this opportunity is open to firms and consortiums, with an estimated budget of GBP 316,000. Proposals must be submitted before August 7, 2026.

Published through UK FTS - Find a Tender Service, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for the supply of goods in the information and communication technology sector. Supply contracts typically require bidders to demonstrate product compliance with technical specifications, delivery capacity, and relevant certifications. Interested parties should review the full documentation on the original source before submitting their proposal.

Description

We are looking for an advanced, multi-channel Marketing Automation Platform to deliver improved engagement and significant income uplift. The platform should be able to intelligently and efficiently leverage our existing CRM data and respond dynamically to customer behaviours to facilitate personalised, persuasive and timely journeys.
The platform must be able to:
• Enhance and support our existing tech stack;
• Have an off-the-shelf integration with the Tessitura database; or have it on the roadmap for launch within the next 4-5 months at a satisfactory phase;
The same platform should either offer a direct integration with our current e-commerce setup or equivalent solutions to leverage e-commerce customer/shop-front data and bridge the gap between our disparate systems, as well as demonstrate the flexibility to accommodate changes we may make to our e-commerce infrastructure.
We require a supplier who is able to expedite and support migration onto their system over a 4-5 month window, providing a customized, comprehensive implementation programme and a sustained level of service to ensure success over the short and mid-term.

Data provenance

This notice is sourced from UK FTS - Find a Tender Service and was originally published on July 8, 2026. Last refreshed 17 days ago. Reference: 064189-2026. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About National Gallery

National Gallery has issued 24 procurement notices on BidsFactory, including 1 currently open and 14 awarded contracts. Activity concentrates in Governance & Public Administration, Architecture & Engineering Services, and Information & Communication Technology. All notices are published for United Kingdom. Notices are distributed via UK FTS - Find a Tender Service. Most recent publication: July 30, 2026.

Frequently asked questions about this tender

Where will the contract be performed?

The contract is for delivery in United Kingdom. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.

How can I submit a bid?

Visit UK FTS - Find a Tender Service to access the full notice, required documents, and submission instructions. Quote reference 064189-2026 when communicating with the contracting authority.

When does this tender close?

The submission deadline is August 7, 2026. You have 1 day left to prepare and submit your proposal to the contracting authority.

Who is the contracting authority?

This notice was issued by National Gallery in United Kingdom. The authority is responsible for evaluating bids, awarding the contract, and managing performance.

What type of contract is this?

This is a Supplies contract in the Information & Communication Technology sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

What is the estimated budget?

The estimated contract value is £316,000 - £316,000. Bidders should ensure their proposals are consistent with this range and account for any local taxes and contract execution costs.