Marketing Media Agency Services

VIA Rail Canada Inc.

Published: Aug 25, 2026

Updated: Aug 31, 2026

Source: CanadaBuys - Government of Canada

About This Opportunity

This is a services contract in the media and communication sector, with a focus on Advertising. Located in Canada, North America, this opportunity is open to firms and consortiums. Proposals must be submitted before October 5, 2026.

Published through CanadaBuys - Government of Canada, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. Interested parties should review the full documentation on the original source before submitting their proposal.

Description

VIA is seeking a results-driven marketing media agency to help fulfill its vision of being a smarter way to move people and its passenger-first mission. The objective of this mandate is to establish a strategic partnership with a media agency capable of delivering innovative, data-driven, and integrated media solutions that will strengthen VIA’s brand affinity, deepen customer engagement, and contribute to passenger growth objectives. The selected Service Provider must possess demonstrated expertise in media strategy, planning, buying, optimization, performance measurement, and audience targeting across traditional and digital channels, while leveraging industry best practices, emerging technologies, and data-driven insights to maximize the effectiveness of VIA's media investments. Mandatory Requirement Details: 1) Supplier Eligibility: Tenderer must be a Canadian Supplier or Supplier of an Applicable Trading Partner. 2) Official Languages: As a Crown corporation, VIA provides services in both official languages in all regions of Canada. Tenderer must be able to provide and deliver all the services specified in Part B, Appendix A to VIA in both Canada’s official languages (oral and in written, including all communications, presentations, reports and other documents) to ensure the respect of the Official Languages Act of Canada. 3) Location: The Tenderer has a place of business in Canada. 4) Experience: The Tenderer must have a minimum of ten (10) years of experience in the media agency industry. Bidding and Documents are available on http://www.merx.com. Fees may apply; See https://www.merx.com/public/pricing for more information.. Method: Competitive - Open bidding. Trade Agreements: *Canada-European Union Comprehensive Economic and Trade Agreement (CETA) *Canadian Free Trade Agreement (CFTA) *Canada-Chile Free Trade Agreement (CCFTA) *World Trade Organization Agreement on Government Procurement (WTO GPA) *Canada-Peru Free Trade Agreement (CPFTA) *Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)

Data provenance

This notice is sourced from CanadaBuys - Government of Canada and was originally published on August 25, 2026. Last refreshed today. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About VIA Rail Canada Inc.

VIA Rail Canada Inc. has issued 22 procurement notices on BidsFactory, including 5 currently open and 0 awarded contracts. Activity concentrates in Governance & Public Administration, Trade & Commerce, and Transport & Logistics. All notices are published for Canada. Notices are distributed via CanadaBuys - Government of Canada. Most recent publication: August 25, 2026.

Frequently asked questions about this tender

What type of contract is this?

This is a Services contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

Where will the contract be performed?

The contract is for delivery in Canada. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.

How can I submit a bid?

Visit CanadaBuys - Government of Canada to access the full notice, required documents, and submission instructions provided by the contracting authority.

When does this tender close?

The submission deadline is October 5, 2026. You have 35 days left to prepare and submit your proposal to the contracting authority.

Who is the contracting authority?

This notice was issued by VIA Rail Canada Inc. in Canada. The authority is responsible for evaluating bids, awarding the contract, and managing performance.