Marketing campaign for the Tatry – Liptov region in the online environment of an airline

This tender concerns a marketing campaign aimed at the English and Polish markets, utilizing the advertising platforms of the airline Wizz Air. The primary objective is to promote specific flight routes connecting London (Luton) to Poprad and Gdansk to Poprad. The contracting authority intends to execute this marketing campaign through several key channels provided by Wizz Air. These include advertising on the Wizz Air website, leveraging Wizz Air's social media presence, distributing newsletters to Wizz Air's customer email database, and utilizing notifications within the Wizz Air mobile application. The campaign is designed to increase awareness and attract travelers from the UK and Poland to the Tatry-Liptov region, highlighting its tourism potential and accessibility via the specified flight routes. Further details regarding the scope of work, specific deliverables, and evaluation criteria are available on the contracting authority's profile. This initiative represents a strategic effort to boost regional tourism by targeting key international markets through a prominent low-cost carrier.

This is a services contract in the media and communication and transport and logistics sectors, with a focus on Advertising and Aviation. Located in Slovakia, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 350,000.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.