Media Buying Services, Integrated Marketing Campaigns and PR Services

Llywodraeth Cymru / Welsh Government

Published: Aug 19, 2026

Updated: Aug 19, 2026

Source: uk_fts

About This Opportunity

This is a framework agreement contract in the media and communication sector, with a focus on Public Relations and Advertising. Located in United Kingdom, Europe, this opportunity is open to firms and consortiums, with an estimated budget of GBP 74.0 million.

Published through UK FTS - Find a Tender Service, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for framework agreement in the media and communication sector. Framework agreements establish terms for recurring procurement over a defined period. Selected firms are called upon as needs arise, making this a longer-term engagement opportunity. This is an advance notice — the formal tender is expected to be published shortly. Interested parties can use this time to prepare documentation and identify potential partners.

Description

The Welsh Government Commercial Delivery Team wish to establish a new Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework Agreement will be open for use by the Welsh Public Sector. The anticipated total Framework value is 88800000.00. Welsh Government will be holding an engagement event on 8th September 2026. Following the decision to abandon the previous procurement exercise, we are committed to taking time to understand supplier perspectives, lessons learned and opportunities for improvement before progressing a new procurement. Feedback gathered through this engagement will inform decisions on the scope, structure, procurement model and operation of the replacement framework. The precise scope of the Framework Agreement will be provided in the Contract Notice and Tender Documents. Please register to attend the event by midday on 1st September August 2026 via the following link https://wales.business-events.org.uk/en/events/supplier-engagement-for-the-wgcd-media-buying-integrated-marketing-campaigns-and-pr-services-framework-agreement/ where the event details will be provided and where registration will be managed. Those who register will receive confirmation of their registration. Please see the engagement section of this notice for full details.

Data provenance

This notice is sourced from UK FTS - Find a Tender Service and was originally published on August 19, 2026. Last refreshed today. Reference: 079215-2026. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About Llywodraeth Cymru / Welsh Government

Llywodraeth Cymru / Welsh Government has issued 237 procurement notices on BidsFactory, including 3 currently open and 148 awarded contracts. Activity concentrates in Governance & Public Administration, Information & Communication Technology, and Education & Training. All notices are published for United Kingdom. Notices are distributed via UK FTS - Find a Tender Service and Sell2Wales. Most recent publication: August 13, 2026.

Frequently asked questions about this tender

What type of contract is this?

This is a Framework agreement contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

What is the estimated budget?

The estimated contract value is £74,000,000 - £74,000,000. Bidders should ensure their proposals are consistent with this range and account for any local taxes and contract execution costs.

Where will the contract be performed?

The contract is for delivery in United Kingdom. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.

How can I submit a bid?

Visit UK FTS - Find a Tender Service to access the full notice, required documents, and submission instructions. Quote reference 079215-2026 when communicating with the contracting authority.

Who is the contracting authority?

This notice was issued by Llywodraeth Cymru / Welsh Government in United Kingdom. The authority is responsible for evaluating bids, awarding the contract, and managing performance.