OU Brand Tracking Services
About This Opportunity
Award notice from OPEN University(the) (United Kingdom) — OU Brand Tracking Services. media & communications. Awarded to The Nursery Research and Planning (GBP.
This is a services contract in the media and communication, Research and Monitoring Evaluation sectors, with a focus on Policy Research and Program Evaluation. Located in United Kingdom, Europe, this opportunity is open to firms and consortiums, with an estimated budget of GBP 904,000.
Published through UK Contracts Finder, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The contract may also include brand tracking services among other audiences such as current students, alumni and employers.
The restricted procurement procedure under the terms of the Public Contract Regulations 2015 requires potential bidders to complete a Standard Supplier Selection Questionnaire in the first instance. The five (5) highest scoring bidders will be invited to the invitation to tender stage. The contract is for an initial period of three (3) years and may be extended by the OU by one further twelve (12) month period up to a maximum of four years in total.
Further details are contained in the procurement documents, via the URL link detailed in this notice.. CPV: Market research services (79310000). Procedure: Restricted procedure (above threshold). Suitable for SMEs
Data provenance
This notice is sourced from UK Contracts Finder and was originally published on October 9, 2025. Last refreshed 6 days ago. Reference: OU Brand Tracking/RES/PRO/2024. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
About OPEN UNIVERSITY(THE)
OPEN UNIVERSITY(THE) has issued 15 procurement notices on BidsFactory, including 0 currently open and 15 awarded contracts. Activity concentrates in Information & Communication Technology, General Supplies & Services, and Consulting. All notices are published for United Kingdom. Notices are distributed via UK Contracts Finder. Most recent publication: June 9, 2026.
Frequently asked questions about this tender
How can I submit a bid?
Visit UK Contracts Finder to access the full notice, required documents, and submission instructions. Quote reference OU Brand Tracking/RES/PRO/2024 when communicating with the contracting authority.
Is this tender still open?
No — the contract has already been awarded to The Nursery Research and Planning Limited. The award notice is archived on BidsFactory for transparency and market intelligence.
Who is the contracting authority?
This notice was issued by OPEN UNIVERSITY(THE) in United Kingdom. The authority is responsible for evaluating bids, awarding the contract, and managing performance.
What type of contract is this?
This is a Services contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
How much was the contract awarded for?
The Nursery Research and Planning Limited was awarded the contract for £904,000. The figure reflects the value disclosed by the contracting authority in the award notice.
Where will the contract be performed?
The contract is for delivery in United Kingdom. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
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